Page 186 - Postgraduate Catalog 2024-25

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– implementation. Students will be MKT 511 - Marketing
taught various change management Management Elective Courses
techniques together with the
necessary leadership skills needed Credit Hour: 3
for implementing strategies. The Prerequisites: No Prerequisite FIN 605 - Investment Theory &
course concludes with an overview Marketing is one of the most Analysis
of various traditional and new dynamic fields within the business Credit Hour: 3
metrics and methods for evaluating arena. The marketplace continually Prerequisite: FIN 512
effectiveness of a particular strategy. throws out fresh challenges and
Ultimately, this course prepares marketing students should be This course gives students broad
managers to use various concepts, prepared to face these challenges knowledge and understanding of
frameworks, theories, and methods and react accurately. Considering investment theory and analysis by
of strategic management to attain a the importance of a marketing taking a global perspective and
sustainable competitive advantage course for the students in the MBA considering a variety of asset classes
for their organizations. Program, this course is designed and securities. In competitive
MGT 524 - Research Methods in in a way so that the students will markets investors must allocate
scarce funds among various
Business know what to do and when. In this
course, they will work on marketing financial markets, asset classes,
Credit Hour: 3 planning, programming, analyzing, and individual securities based on
Prerequisite: BUS 482-PC + MSL 500 and reporting. The course focuses perceived value and inherent risk.
Co-requisite: MGT482-PC on concepts, methods, strategies and This course will provide students
applications of decision modeling with the necessary analytical tools to
This course is designed for the to address various marketing issues make informed decisions about such
business researcher or professional such as market segmentation and risk/return trade-offs. This course
in order to make choices about positioning, product and pricing aims to describe the role of asset
how to handle the most important policies and strategies, channels allocation, risk management, industry
business variables and how to strategies and implementation, analysis, style analysis and trading
study them. HRM and business and communication response and in portfolio management. Various
research designs usually take the budgeting. The course will prepare investment processes are examined
form of statistical research, survey MBA students to take any kind of and strengths and weaknesses in
research, case studies, experimental challenges in marketing. the various approaches considered.
research or meta–analysis. The Students should also learn the
course examines specific issues SCM 540 - Operations & Supply importance to successful portfolio
relating to business research projects Chain Management management of a disciplined
in terms of formulating research investment process, and should, by
questions, collection of data, analysis Credit Hour: 3 the end of the course, be able to
and recommendations. The course Prerequisite: BUS 482-PC design or develop a rigorous process
examines both quantitative and This course covers such broad areas for an investment management firm.
qualitative research and considers of management as operations and
a multi-method approach as a supply chain management, decision FIN 609 - Financial Institutions
more balanced way to achieve a analysis, and project management. and Markets
pragmatic research methodology It caters to the core topics in supply
that can ultimately be useful for the chains such as capacity management, Credit Hour: 3
Prerequisite: FIN 512
business practitioner. The students inventory management, material
will be also introduced to emerging requirement planning (MRP) in an This course is an introduction to
topics such big data and analytics. organization. The course also aims banks, insurance companies, and
This course places special emphasis to provide understanding of the other financial service institutions.
on developing an understanding of real-world supply chains using a It takes the view that financial
ethical principles in research, namely simulation model. At the end of this institutions are information
the issues related to plagiarism, course, students should be familiar producing intermediaries that use
rights of human subjects in relation with the individual components of the information they produce to aid
to privacy and no harm inflicted, data operations and supply chain and in the optimal allocation and use of
protection and the importance of their interrelationships. Students will funds. This broad view of financial
sound research for decision making. also develop the quantitative and services necessitates understanding
analytical skills to analyze, model and the causes and implications of the
solve supply chain problems. evolutionary nature of this industry

Abu Dhabi University | Postgraduate Catalog 2024 - 2025