Page 105 - Undergraduate Catalog 2024-25

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BACHELOR OF ARTS IN

MASS COMMUNICATION

Program Mission Program Goals
The Department of Mass Communication’s mission is to To reach the mentioned mission, the program has the
advance undergraduate students’ academic, professional, following objectives:
and personal development through select programs of
teaching, research, and public service that combine intense I. demonstrate a deep comprehension of concepts
theoretical courses with professional preparation for the inherent in the field of media and communication in the
media workplaces. We aim to produce graduates who digital age.
meet high-performance standards in Media Production, II. exhibit professional competencies in the field of
and Strategic Communication. The department also media and communication as required by specializations
strives to achieve recognition among professionals, within the field, such as oral and written communication
media organizations/agencies, and scholars in mass proficiencies, critical thinking, decision-making and
communications regionally and internationally. problem-solving.
III. demonstrate a strong understanding and application
of general social ethics, as well as moral responsibilities
pertaining to the field of media and communication, such
as the various codes of professional ethics and accepted
standards of media integrity.

Abu Dhabi University | Undergraduate Catalog 2024 - 2025