Page 109 - Undergraduate Catalog 2024-25

109

BACHELOR OF ARTS IN

MASS COMMUNICATION Study Plan

Strategic Communication Concentration

First Year (Freshman)
Code Title Credit Prerequisite(s)
ARL 101 (A) Communication Skills in Arabic I 3 No Prerequisite
FWS 100 (E) Academic Skills for Success 3 No Prerequisite
Introduction to Information and Digital
ITD 100 3 No Prerequisite
Fall Technology
(Semester 1) IELTS average score of 6 or EMSAT average score
ENG 200 English II 3 of 1400 or passing grade in ENG 102 (R)
(FWS100 as co-requisite if placed in ENG200)

MMC 201 Introduction to Mass Communication 3 (Co) ENG 102 (R) / ENG 200
Total Credit Hours 15
ISL 100 Islamic Culture 3 No Prerequisite

FWS 201 Fundamentals of Life Skills 3 FWS 100
Spring
(Semester 2) MAC 207 Introduction to Graphic Design 3 ITD 100
MAC 201 Intercultural Communication 3 MMC 201
MMC 203 Writing for Mass Media 3 MMC 201
Total Credit Hours 15

Second Year (Sophomore)
Code Title Credit Prerequisite(s)
STT 100 General Statistics 3 No Prerequisite
OE 1 Open Elective I 3 -
ENG102+ FWS100(E )
Fall Fundamentals of Emotional
FWS 211 3 or FWS100(E) as co-requisite if students enter to
(Semester 3) Intelligence
ENG200 course directly
MAC 313 Principles of Strategic Public Relations 3 MMC 203
MAC 314 Communication Strategy in Advertising 3 MMC 203 or MKT 200
Total Credit Hours 15

Abu Dhabi University | Undergraduate Catalog 2024 - 2025