Page 108 - Undergraduate Catalog 2024-25

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Degree Concentrations 21 Credit Hours

Course Code Course Title Prerequisite(s) Credit Hours
Strategic Communication Core Requirements
MAC 303 Organizational Communication MAC 201 3
MAC 313 Principles of Strategic Public Relations MMC 203 3
MAC 314 Communication Strategies in Advertising MMC 203 or MKT 200 3
MAC 315 Writing for PR MMC 203 3
MAC 301 PR Protocol and Etiquette MMC 201 3
MAC 407 Integrated Communication Campaign MAC 314 3
MAC 413 Public Relations Campaigns MAC 313 3
Media Production Core Requirements
FMP 180 Principles of Production Technology - 3
FMP 225 Introduction to VFX FMP 180 3
FMP 300 Short Film Production FMP 180 3
FMP 325 Screenwriting FMS 100 3
FMP 350 Directing for Documentary FMP 300 3
FMS 100 Introduction to Film - 3
MAC 410 Web and Publications Design ITD 100 3

Abu Dhabi University | Undergraduate Catalog 2024 - 2025