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INE 499 - Special Topics in MKT 405 - Service Marketing INE 342 - Social
Entrepreneurship Credit hours: 3 Entrepreneurship COLLEGE OF ENGINEERING
Credit hours:3 Prerequisites: MKT200 Credit hours: 3
Prerequisites: Consent of Prerequisites: FWS310
Department + FWS310 Services dominate the global the students to three-dimensional
economy and are becoming critical Social entrepreneurship is a rapidly Bachelor of
This course is a project-based for competitive advantage in developing field of business in Major Requirements visualization of the built environment
with a special emphasis on freehand
action-learning course, in which companies across the globe and which entrepreneurs use business Architecture drawing, paraline drawing and
teams of students are matched in all industry sectors. This course methods to help solve social and technical perspective drawing of
to startups to work on problems is designed for students who may environmental challenges otherwise DES 110 - Design the built environment along with
of strategic importance to the be interested in working in service ignored or missed by commerce and Communication I

venture. Entrepreneurship Profile industries and will address the addressed predominantly with often Degree Requirements isometric, oblique and axonometric
projections. The courses also
involves a significant body of distinct needs and problems of unsustainable donor-driven models Credit Hour: 3 introduced basic 3D sketching
independent work in a fixed time service firms in the area of marketing. by the nonprofit sector. This field Prerequisite: No Prerequisite techniques using manual and digital
period. Projects vary widely, but The main theme of the course is that includes “social entrepreneurship,” PHY 102 - Physics and means. Communication of design
typically involve investigating service organizations (e.g., banks, where employees in existing Engineering Applications I This course aims at developing the
the evolution of entrepreneurial educational institutions, hospitals, companies develop new income visual skills used by professionals in ideas and details using nonlinear
multimedia presentation tools will be
process from business ideation to hotels, professional services, opportunities for their firms by Credit Hours: 3 the built environment. The course introduced. Educational enrichment
managing business growth. The transportation companies) require addressing social and environmental Prerequisite: MTT 102 offers an introduction to basic activities in this course will include
special topics in entrepreneurship a distinctive approach to marketing challenges in a profitable, scalable The course aim is to provide drawing and graphic modeling field-trips to project exhibits as well
is a hands-on course which will strategy, both in its development and manner. Students will learn what a engineering and computer science skills for architecture, interior design
prepare the students to deal with execution. Particularly, the course social enterprise is and how it is the students with clear understanding civil engineers and Construction as art museums and architectural
offices.
local entrepreneurs and experts focuses on the unique challenges same as well as different from other of the basic concepts of physics. managers. Instruction on two-
in person, by email, and over the of managing services and delivering types of businesses. Students will be The course is divided into two parts: dimensional visualization of the DES 130 - Design Foundations
phone. The teaching and learning quality service to customers. The expected to develop a business plan Mechanics, and Waves. The topics built environment and space will
(T&L) activities include case study and attraction, retention, and building summary and investment ‘pitch’ to covered are; Units, Vectors and be covered. This includes technical Credit Hour: 3
field work with an aim to inculcate of strong customer relationships scale a social enterprise. Scalars, Kinematics,Newton’s laws of as well as freehand drawing and Prerequisite: DES 100
entrepreneurship values and through quality service (and services) Motion, Work and Energy, Oscillatory representations. Basic 2d image
entrepreneurship acculturation with are at the heart of the course Motion, Waves Motion, Sound processing software as well as basic A series of studio exercises to
a view to successfully launching content. Waves and Superposition of Waves. 2D vector drawing software are develop an understanding of the
and subsequently managing their Taken simultaneously with PHY 102L introduced. Topics include: basic use of a model for structuring
enterprises. MKT 402 - E-Marketing and (1credit hour) prerequisite MTT 102 + freehand drawing and drafting skills, design information, fundamentals
Social Media PHY 102 Co-requisite. orthographic projection, shades and of programming, research,
MKT 303 - Retail Marketing shadow, sketching skills, drawing communication skills and the design
Credit hours: 3 Credit hours:3 PHY 102L - Physics and and projection composition, Drafted process. This course is designed
Prerequisites: MKT200 Prerequisites: MKT 200 + MIS 200 Engineering Applications I Lab and freehand drawing of actual to introduce the students to the
The course provides an overview of Digital media and the online Credit Hours: 1 and proposed environments is basic elements of design including
considered including analysis of
the field of retailing and endeavors to environment have fundamentally Co-requisite: MTT 102 + PHY102 (co- light, shade, materials, textures and vocabulary, configuration, form and
familiarize the students with the basic altered the operations of businesses various contextual elements. Basic order.
concepts and issues that are deemed around the globe. Electronic req) graphic software are also introduced ARC 210 - Architectural Design I
pertinent in today’s world of retailing marketing is now considered as a This course is designed to help to students as a presentation
and retail marketing. Topics include, subset of a larger set of concepts students develop the ability to and design communication tool. Credit Hour: 4
but are not limited to, the nature and theories within the marketing perform scientific experiments and Educational enrichment activities Prerequisite: DES 120 + DES 130
and structure of the retail industry, discipline. This course provides to enhance their understanding in this course will include field-trips
the determinants of successful a working knowledge of social of theoretical concepts presented to project exhibits as well as art Elements and principles of
architectural design; form, space/
retail marketing strategies and the media marketing from a strategic in Physics I course (PHY102) by museums and architectural offices.
fundamental principles of sound perspective and suggests some performing landmark experiments volume, and function and their
retail management. potential best practices in acquiring, with emphasis on the presentation DES 120 - Design interrelationships, it will also address
communicating with and retaining Communication II basic design requirements through
customers on the internet. The and interpretation of experimental a small-scale project(s) (e.g. single
course is well supplemented with data. Credit Hour: 3 family house, studio). Educational
a range of activities, readings, Prerequisite: DES 110 enrichment activities in this course
presentations to help students will include invited professionals for
envision the benefits of e-marketing This course builds upon the the jury and famous local architects
for business. drawing skills introduced in Design as guest speakers.
Communication I and introduces

Abu Dhabi University | Undergraduate Catalog 2023 - 2024 Abu Dhabi University | Undergraduate Catalog 2023 - 2024