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Bachelor an overview of marketing research in secondary sources and to investigate ITE 415 - Advanced E-Commerce theories to elaborate and evaluate educational institutions, hospitals,
communication initiatives. The overall
hotels, professional services,
terms of needs, definition, process,
primary and documentary sources.
Application Design
of Business analysis and reporting. The course is meant to reinforce the Credit hours: 3 structure of the course is designed to transportation companies) require
mainly answer the following question:
a distinctive approach to marketing
learning process by doing business
Pre-requisites: ITE 414
Administration MAC 314 Communication research practically, reporting and This subject aims to provide students How do we communicate to build strategy, both in its development and
Strategy in Advertising
presenting business projects results
execution. Particularly, the course
brand equity?
with Credit hours: 3 in a formal manner. with an understanding of e-business This course examines marketing focuses on the unique challenges
in the context of to-day’s global
of managing services and delivering
communications strategies, tools and
Prerequisites: MKT 200
Concentration in This is a writing-intensive course MKT 402 E - Marketing and business environment. Today most media that can be used by marketers quality service to customers. The
businesses compete in a global
Social Media
attraction, retention, and building
to ensure effective communications
Digital Marketing providing the opportunity to apply Credit hours: 3 environment and a sound business with customers. The overall of strong customer relationships
strategy for on-line business is
the theories and principles of
Prerequisites: MKT 200 + MIS 200
through quality service (and services)
emphasis is on developing sound
Communications strategic communication and to Digital media and the online essential to facilitate this. approaches to addressing marketing are at the heart of the course
This subject covers key areas of
practice their
communications problems and
content.
strategic and tactical planning environment have fundamentally e-business. It includes a wide relating these decisions to the firm’s
skills in a teamwork environment. altered the operations of businesses coverage of the technological, strategic orientation. MKT 499 - Special Topics in
Concentration Emphasis is placed on the creative around the globe. Electronic organizational, Marketing
Requirements process, visual communication and marketing is now considered as a behavioral, social and legal issues MKT401 - International Credit hours: 3
the importance of research. Students subset of a larger set of concepts related to the development, Marketing Prerequisites: Consent of
MKT 301 - Consumer Behavior work with real clients in a classroom. and theories within the marketing implementation, operation and Credit hours: 3 Department + MKT 200
discipline. This course provides
management of e-business
Credit hours: 3 MKT 399-I - Internship a working knowledge of social applications. Prerequisites: MKT 200 + ECO202 This course is designed to give
Prerequisites: MKT 200 + FWS 305 Credit hours: 3 media marketing from a strategic Topics include: security methods This subject will give students a clear students an opportunity to
This course will explore the nature Prerequisites: Consent of perspective and suggests some and techniques for e-Commerce, understanding to the students, learn about current issues and
of consumer behavior that helps Department potential best practices in acquiring, e-Commerce marketing concepts of environmental forces that the developments in the field of
in comprehend different factors This course focuses on getting the communicating with and retaining and communication, supply chain international marketer has to Marketing that is not ordinarily dealt
influencing consumer decision student practically involved in the customers on the internet. The management and e-Procurement. consider. The course will also focus with elsewhere in the BBA curriculum.
making, and marketing strategy. day-to-day business events in a course is well supplemented with on various activities necessary for Topics offered will depend on special
Attention will be given to study and relevant, modern and automated a range of activities, readings, international marketing planning faculty expertise in particular areas
analyze external influences (culture, organization. The student will follow presentations to help students and various international marketing within the major. While the topics
subculture, cross cultural variations in a well-planned course of action envision the benefits of e-marketing Concentration activities. The course will discuss, at covered can vary each semester the
consumer behavior, group influence, during the period of training. The for business. Electives length, the strategic and marketing course is offered, a student is not
families and households, and social plan will be devised jointly by the ITE 414 - Introduction to management issues relevant to the supposed to have more than one
class), internal influences (perception, site- supervisor and the college E-Commerce MKT 303 - Retail Marketing global operations of a multi-national Special Topics in Marketing course
learning, memory, product –supervisor. The course will be Credit hours: 3 Credit hours: 3 organization. Finally the course will listed in his/her transcript.
positioning, motivation, personality, a breakthrough in exposing the Pre-requisite: Junior Level Prerequisites: MKT 200 address transitions in international MKT 488 - Internship II in Digital
emotions, attitudes, and self-concept students to the professional work marketing, with a particular focus Marketing Communications
and lifestyle), consumer decision culture and conduct of business With the rapid growth of the Internet, The course provides an overview of on countertrade, newly emerging
process and other marketing stimuli complexities. commerce on the web has been the field of retailing and endeavors to markets, and the future of the field Credit hours: 3
affects consumer purchasing a significant part of the revenue familiarize the students with the basic and the students. Prerequisites: MKT399 + Consent of
behavior. MKT 399-P - Project stream for companies. This subject concepts and issues that are deemed Department
Credit hours: 3 will develop an appreciation for all pertinent in today’s world of retailing MKT 405 - Service Marketing
MKT 305 - Marketing Research Prerequisites: Consent of the issues involved in developing and retail marketing; including, Credit hours: 3 This course provides the opportunity
Credit hours: 3 Department an e-commerce site, ranging from but not limited to, the nature and Prerequisites: MKT 200 of an extended internship to the
Prerequisites: MKT 200 + BUS 204 the business case to the technology structure of retail industry, the business students to gain additional
This course provides students with determinants of successful retail Services dominate the global months of experience. The first
Marketing research serves as a an opportunity to conduct original involved. This subject will cover a marketing strategies and the economy and are becoming critical objective of the course is to provide
central basis for marketing strategy business research projects on range of business and technical fundamental principles of sound for competitive advantage in the students with an opportunity to
and firm profitability by providing subject that are of interests to them concepts, which are required to retail management. companies across the globe and examine more business functions in
information relevant to marketing under the guidance of an assigned understand e-commerce and in all industry sectors. This course greater details through linking and
decision making. It is critical for faculty supervisor. Students have e-business applications. These MKT 304 - Marketing is designed for students who may applying their acquired academic
include supply chain management,
marketing managers to understand the opportunity to conduct business Communication be interested in working in service knowledge in a real-life professional
the nature of marketing research and research and gather relevant data, systems analysis and development, Credit hours: 3 industries and will address the setting. Second, students will have
to be able to specify what information to integrate and apply knowledge e-commerce models, website Prerequisites: MKT 301 distinct needs and problems of a unique chance to enhance their
to seek, how to get it, and how to use and skills learned in preceding analysis, legal and ethical issues, and Marketing Communications will service firms in the area of marketing. soft and technical skills through
it in making marketing decisions. This courses. The students are expected building ecommerce web site. profile a number of frameworks and The main theme of the course is that the involvement in various activities
course will aim, therefore, to provide to move beyond mere examination of service organizations (e.g., banks,
Abu Dhabi University | Undergraduate Catalog 2023 - 2024 Abu Dhabi University | Undergraduate Catalog 2023 - 2024