Page 432 - Undergraduate Catalog 2026-27

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Accounting Minor for Non-Accounting Major Digital Marketing Communications Minor for Non-Digital Marketing Communications Major
Course Code Course Title Prerequisite(s) Credit Hours Course Code Course Title Prerequisite(s) Credit Hours
ENG 200 + ITD 100 + (MTG 100 or MTT 101
ACC 200 Principles of Financial Accounting or MTT 102) 3 Total of six (6) courses to be taken
Required Courses
ACC 201 Principles of Managerial Accounting ACC 200 + BUS 102 3
MKT 200 Principles of Marketing ENG 200 3
ACC 302 Intermediate Accounting I ACC 200 3
MKT 308 Social Media Marketing MKT 200 + MIS 200 3
ACC 304 Intermediate Accounting II ACC 302 3
MKT 408 Applied Digital Marketing MKT 200 3
ACC 306 Cost Accounting ACC 201 3
Choose three (3) courses from the below list
ACC 404 Auditing ACC 302 3
MKT 301 Consumer Behavior MKT 200 3
MKT 303 Retail Marketing MKT 200 3
*HRM Minor for Non-HRM Major MKT 304 Marketing Communication MKT 200 3
Course Code Course Title Prerequisite(s) Credit Hours MKT 305 Marketing Research MKT 200 + BUS 204 3
Total of six (6) courses to be taken MKT 307 Services Marketing MKT 200 3
Required Courses MKT 401 International Marketing MKT 200 + ECO 202 3
MGT 255 Management and Organizational Behavior ENG 200 3 MKT 409 Digital Marketing Analytics MKT 308 3
HRM 313 Human Resources Management MGT 255 3 ITE 414 Introduction to E-Commerce Junior level 3
Choose four (4) courses from the below list ITE 415 Advanced E-Commerce Application Design ITE 414 3
HRM 315 Staffing and Talent Management HRM 313 3
HRM 316 Compensation and Benefits HRM 313 3
HRM 317 Employee Performance Management HRM 313 3
HRM 318 Human Resource Analytics BUS 204 + HRM 313 3
HRM 404 Employee Relations and Law HRM 313 3
HRM 419 Training and Development HRM 313 3
HRM 424 Contemporary Research in HRM HRM 313 3
HRM 428 International Human Resource Management HRM313 + MGT402 (co-requisite) 3
HRM 429 Strategic Human Resource Management HRM313 3

Abu Dhabi University | Undergraduate Catalog 2026 - 2027 Abu Dhabi University | Undergraduate Catalog 2026 - 2027