Page 415 - Undergraduate Catalog 2024-25

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MKT 499 - Special Topics in
Marketing
Credit hours: 3
Prerequisites: Consent of
Department

This course is designed to give
students an opportunity to
learn about current issues and
developments in the field of
Marketing that are not ordinarily dealt
with elsewhere in the BBA curriculum.
Topics offered will depend on special
faculty expertise in particular areas
within the major. While the topics
covered can vary each semester the
course is offered, a student is not
supposed to have more than one
Special Topics in Marketing course
listed in his/her transcript.
In this particular offering, the course
will focus on developing the skills
required to successfully complete the
requirements for google certification.
These certifications are important for
the practical application of marketing
theory and also increase graduate
employment opportunities.
MAC 314 - Communication
Strategy in Advertising
Credit hours: 3
Prerequisites: MKT 200
This is a writing-intensive course
providing the opportunity to apply the
theories and principles of strategic
communication and to practice their
strategic and tactical planning skills in
a teamwork environment. Emphasis is
placed on the creative process, visual
communication and the importance
of research. Students work with real
clients in a classroom.

Abu Dhabi University | Undergraduate Catalog 2024 - 2025