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political economy, and other teach students the basic functions MAC 327 - Multi-Camera MAC 415 - Web Design and MAC 303 - Organizational MAC 315 - Writing for PR
historical, administrative and critical and principles of editing, and develop Production Development Communication Credit Hours: 3
perspectives will also be discussed. their video editing skills in practical Credit Hours: 3 Credit Hours: 3 Credit Hours: 3
editing assignments. Through Prerequisite: MMC 203
MAC 412 - Media Management lectures, demonstrations, exercises Prerequisite: MAC 323 Prerequisite: ITD 100 Prerequisite: MAC 201 This course covers the basics of public
Credit Hours: 3 and projects students build a solid In this course students will develop This course introduces students This course presents the concepts of relations writing, persuasive writing,
technical and aesthetic foundation
Prerequisite: ENG 200 in digital post-production. Video multi-camera production skills to basic methods of creating organizational communication within writing news releases for print-media,
news releases for TV and Radio,
and designing websites using
the competency-based approach,
and an understanding of studio
This course will cover principles footage is provided for all exercises based production in a practical, contemporary software. Students which incorporates personal writing photo captions, speeches, and
of media management including and projects. However, students production-oriented environment. learn how to use a graphic software knowledge, interpersonal sensitivity, annual reports.
the elements of PR management, are given the option to shoot new Students will learn production and web design software that are communication skills, and ethical
broadcast management, news material for their final project if planning, scene blocking, scripting needed to design a website. At the values. The course blends theory, The course also focuses on the
papers management, defining and desired. Students will work with and other techniques as practiced in end of the course, students will be practice, and analysis with emphasis importance of good grammar, syntax,
choosing goals and objectives, and Adobe Premiere for video editing professional broadcast studio in the able to plan, design, and create their on knowledge, sensitivity, skills, and spelling and punctuation. It applies
budgeting and decision making. It and Adobe After Effects to apply industry. Students work together in a own website using current standards values as necessary components new technologies in PR writing.
will also address the management of animations and visual effects to their team assigning themselves industry and best practices. of effective organizational Information on developing websites,
media industry including media and video projects. roles to produce a television program communication. It examines how to find web-site host, how to
consumers relations, employee and MAC 325 - Writing for Broadcast such as magazine show, talk show, Strategic Communication Core individual and group communication write for the internet and other
member relations, and community interviews and presentation in the in organizations with an emphasis on related topics.
and government relations. and New Media studio. It provides an opportunity for Requirements leadership and conflict management.
Credit Hours: 3 students to pursue their interest in MAC 301 - PR Protocol and MAC 413 - Public Relations
Broadcasting Concentration Prerequisite: MMC 203 areas such as directing, producing, Etiquette MAC 313 - Principles of Strategic Campaigns
Public Relations
operating studio cameras and
Credit Hours: 3
MAC 323 - Single - Camera The purpose of the course is to help equipment in a TV control room. Credit Hours: 3 Credit Hours: 3 Prerequisite: MAC 313
Production students learn the basic principles, Prerequisite: MMC 201
Credit Hours: 3 techniques and approaches to MAC 414 - Documentary In the global marketplace, knowing Prerequisite: ENG 200 This course introduces students
writing effectively for television,
to the process of creating public
Prerequisite: MMC 201 radio and new media. Students are Production how to receive, interact with, and This course will survey the discipline relations campaigns using a hands-
introduced to basic script formats, Credit Hours: 3 entertain local, international guests of public relations, and will include
This course introduces students Prerequisite: MAC 325 and business associates are critical its origins, concepts, scope, on approach that emphasizes the
to basic principles of shooting, terminology, and writing techniques, success factors. This course is a guide development, process, theories, tools they will need when working in
including the writing of commercials,
producing, and directing short videos public service announcements, This course analyses techniques, for conducting business relationships functions, media and publics. The the industry. This course presents real
using single-camera production promotions, news, documentaries procedures and aesthetics in today, get up-to-date on what to say, course will also focus on how public examples and current case studies
system. Students will be practically and short dramatic scripts. There documentary production and what to write, how to dine, how to relation functions are different from to help students develop practical
exposed to the various elements of direction. Topics include finding and entertain and how to communicate advertising, marketing, propaganda skills for creating more effective PR
production such as camera, lighting, will be in-class writing workshops telling a story idea, doing research, in the social world. This course also and some other related domains. campaigns.
designed to improve both students
scriptwriting, audio recording and writing skills and style of writing. writing proposal, defining the shows how to understand the local
editing. It explores creative treatment production approach, shooting and and international protocol, etiquette MAC 314 - Communication Media Production Core
of visual, artistic, and nonverbal MAC 326 - Radio Production managing postproduction. It also and respect cultural differences. Strategy in Advertising Requirements
elements of communication in includes analysis of documentaries Credit Hours: 3
television. The course work includes Credit Hours: 3 to define the concepts, styles, and Mistakes in protocol and etiquette FMP 180 - Principles of
writing a script, video shooting & Prerequisite: MM C201 the visual language specifically within can even ruin many situations or Prerequisite: ITD 100 Production Technology
editing a narrative short video and a documentary. Students focus on the business. As a future public relations This is a writing-intensive course Credit Hours: 3
public service announcement. This course is designed to provide production process to understand practitioners, students will need to providing the opportunity to apply the
students with basic knowledge of the conceptual and technical skills practice effective communication Prerequisite: No Prerequisite
MAC 324 - Video Editing and radio production techniques and involved in making a documentary. strategies that are highly impressive. theories and principles of strategic An introduction to the basic terms,
communication and to practice their
Visual Effects aesthetics. It teaches them how Class time centers on screenings, This includes written and verbal strategic and tactical planning skills in functions, theories, and applications
to conceptualize story ideas and
Credit Hours: 3 effectively translate these ideas into critiques, discussions and workshops communication as well as body a teamwork environment. Emphasis is of film and media-making equipment
language, reactions, choice of words,
on documentary research, project
Prerequisite: MMC 201 radio/audio productions. Students development, shooting, editing and reasoning and everything else. While placed on the creative process, visual and technology related to camera,
sound, and editing. Principles
learn the basic skills used in audio media and PR skills are growingly communication and the importance
In this course, students will learn a recording both in studio and field interviewing techniques. required for any established of research. Students work with real of Production Technology is an
number of topics related to digital situations, and they will work on clients in a classroom. introductory course designed
video postproduction, including specific projects to develop the art of organization, students also need to provide students with a basic
to prepare themselves to excel in
editing, sound design, compositing, audio recording, editing and mixing. relevant skills. knowledge of media production
color correction, and 2D/3D animated technology and terminology as it
motion graphics. This course will also relates to camera, sound and editing.
Abu Dhabi University | Undergraduate Catalog 2023 - 2024 Abu Dhabi University | Undergraduate Catalog 2023 - 2024