Page 413 - Undergraduate Catalog 2024-25

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Bachelor MKT 399-I - Internship in With the rapid growth of the Internet,
commerce on the web has been
Marketing
of Business Credit hours: 3 a significant part of the revenue
stream for companies. This subject
Prerequisites: Consent of
Administration in Department will develop an appreciation for all
the issues involved in developing
Digital Marketing This course focuses on getting the an e-commerce site, ranging from
student practically involved in the
the business case to the technology
Communications day-to-day business events in a involved. This subject will cover a
relevant, modern and automated
range of business and technical
organization. Students will follow concepts, which are required to
a well-planned course of action understand e-commerce and
Major during the period of training. The e-business applications. These
Requirements plan will be devised jointly by the include supply chain management,
site supervisor and the college systems analysis and development,
MKT 301 - Consumer Behavior supervisor. The course will be a e-commerce models, website
Credit hours: 3 breakthrough in exposing the analysis, legal and ethical issues, and
Prerequisites: MKT 200 students to the professional work building ecommerce web site.
culture and conduct of business
This course will explore the nature complexities. ITE 415 - Advanced E-Commerce
of consumer behavior that helps in MKT 399-P - Project in Application Design
comprehending different factors Marketing Credit hours: 3
influencing consumer decisions Pre-requisites: ITE 414
making, and marketing strategy. Credit hours: 3 This subject aims to provide students
Attention will be given to studying Prerequisites: Consent of with an understanding of e-business
and analyzing external influences Department in the context of to-day’s global
(culture, subculture, cross-cultural This course is designed to give business environment. Today most
variations in consumer behavior, students an opportunity to businesses compete in a global
group influence, families and learn about current issues and environment and a sound business
households, and social class), internal developments in the field of strategy for on-line business is
influences (perception, learning, Marketing that are not ordinarily essential to facilitate this.
memory, product positioning, dealt with elsewhere in the BBA This subject covers key areas of
motivation, personality, emotions, curriculum. Topics offered will e-business. It includes a wide
attitudes, and self-concept and depend on special faculty expertise coverage of the technological,
lifestyle), consumer decision process in particular areas within the major. organizational,
and other marketing stimuli affects While the topics covered can vary behavioral, social and legal issues
consumer purchasing behavior. each semester the course is offered, related to the development,
MKT 305 - Marketing Research a student is not supposed to have implementation, operation and
more than one Special Topics in
Credit hours: 3 Marketing course listed in his/her management of e-business
Prerequisites: MKT 200 + BUS 204 transcript. applications.
Topics include: security methods
Marketing research serves as a In this particular offering, the course and techniques for e-Commerce,
central basis for marketing strategy will focus on developing the skills e-Commerce marketing concepts
and firm profitability by providing required to successfully complete the and communication, supply chain
information relevant to marketing requirements for google certification. management and e-Procurement.
decision making. It is critical for These certifications are important for
marketing managers to understand the practical application of marketing MKT 304 - Marketing
the nature of marketing research and theory and also increase graduate Communication
to be able to specify what information employment opportunities. Credit hours: 3
to seek, how to get it, and how to use Prerequisites: MKT 301
it in making marketing decisions. This ITE 414 - Introduction to
course will aim, therefore, to provide E-Commerce Marketing Communications will
an overview of marketing research in Credit hours: 3 profile a number of frameworks and
terms of needs, definition, process, Pre-requisite: Junior Level theories to elaborate and evaluate
analysis and reporting. communication initiatives. The overall

Abu Dhabi University | Undergraduate Catalog 2024 - 2025