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stimulating environment for each interaction between culture, MAC 308 - Photojournalism MAC 402 - Media Appreciation MAC 499 - Internship personally, but it also has a profound
participant in which they can explore communication, and language. Credit Hours: 3 and Critique Credit Hour: 3 effect on the society that we live
the central tasks of marketing and Students examine the customs, Credit Hours: 3 in. This effect takes form at many
build on previous experiences. The beliefs, and values of various Prerequisite: MMC 203 Prerequisite: 80 Credit Hours + levels and in all aspects of society-
module enables participants to gain cultures worldwide and This course presents a study of basic Prerequisite: MMC 201 INTR-099 (E) political, social, economic, and so
familiarity with the tools/processes develop an appreciation and photographic techniques from a This course is designed to analyze on. Journalism determines not only
currently used by practicing understanding of the factors that practical and artistic point of view. film and television programming The internship course is specifically how we see ourselves within a larger
designed to provide students an
marketing professionals in analyzing affect communication resulting Students will have the opportunity to content from the perspective of opportunity to understand industrial environment, but it also determines
market opportunities and to apply from differences in language and develop aesthetic and compositional the media critic and appreciation. how we share that environment
these in different contexts. skills while building a portfolio of Examination of theoretical issues practices and culture before they with other people. The course
culture. significant images. Each student graduate. Students are likely to is an introduction to the field of
MMC 201 - Introduction to Mass will shoot news, feature, sports and and production elements as they gather invaluable experience and will Journalism.
affect programming genre. It also
have the option of impressing upon
Communication MAC 205 - Theories of Mass portrait assignments. Emphasis is on equips students with the skills and
Communication their future employers. Students MAC 316 - Communication and
Credit Hours: 3 Credit Hours : 3 using the camera as a reporting tool. knowledge necessary for analyzing will be assigned practical work and Diplomacy
films as an art form.
Co-requisites: (Co) ENG 102(R)/ Prerequisite : MMC 201 MAC 310 - Mass Media Ethics projects in advertising, journalism, Credit Hours: 3
multimedia, broadcasting, and public
ENG 200 MAC 404 - Social Media relations. Qualified students will work
This course examines mass and Responsibilities Management Prerequisite: MMC 201
communication theories and Credit Hours: 3 with their faculty mentor/internship
This course will provide an theorists. The course will provide a Credit Hours: 3 coordinator to plan for placement, The course brings together advanced
overview of the field of mass basic understanding of the nature Co-requisites: MMC 201 Prerequisite: Completion of timeline, activities, and procedures. skills in communication with in-depth
knowledge of international relations
communication; concepts, of mass communication. Students This course is to assist students in minimum 90 Credit Hours to prepare students to meet the
scope, development and process will learn, research, and discuss thinking through complex ethical This course covers the major Major Electives challenges of corporate and public
the various theoretical approaches
challenges they might face in
of communication; functions; related to the impact of mediated communication and media careers. It characteristics and features of social communication in an increasingly
different fields of communication communication on the individual and attempts to answer the complicated media management. The main MAC 328 - Event Management complex global environment.
(print and electronic media, public the culture. Also, the nature of the question of right or wrong, ethical sections of the course address forms Credit Hours: 3 MAC 204 - Interpersonal
and content of social media; impact
relations and advertisements); communication process in groups or not ethical that inevitably and users; social media marketing, Prerequisite: FWS310 Communication
and between mass media and
arises in media work places. It will
selection and organization of audiences will be discussed. illustrate many real-life issues and mobile and social media applications, Credit Hours: 3
materials; and finally, mass media matters related to ethics and social user generated content, global Contemporary event management is Prerequisite: ENG200
information resources. MAC 207 - Introduction to responsibility in the media field as it social media brands, the exponential a diverse and challenging field. This
course explores the multidisciplinary
growth and flow of global data and
Graphic Design depends heavily on discussing and information, the future of social nature of events management and This course introduces students
MMC 203 - Writing for Mass evaluating some case studies. media management - Wearable provides the student with all the to the practice of effective dyadic
Media Credit Hours: 3 Technology, IOT, Big Data and Social practical skills and professional communication in family, social, and
work environments. It explores topics
Credit Hour: 3 Prerequisite: ITD 100 MAC 317 - Public Speaking Media Business Models, Platforms knowledge they need in order to such as the development of the
Prerequisite: MMC 201 Credit Hours: 3 and Ecosystems. succeed in the events industry. It self-concept, perception, language,
This course will provide the Prerequisite: ENG 200 introduces every core functional nonverbal communication, and
This course covers writing for MAC 490 - Senior Design Project area of event management, such conflict management. This course
various media fields: including but students the graphic design This course will focus on oral (Capstone Course) as marketing, finance, project also encourages the students to
communication standards, problems,
not limited to print and electronic concepts and principles, skills and responsibilities in the business Credit Hours: 3 management, strategy, operations, spend time consciously examining
journalism, public relations and and technology required for and organizational environment. event design and human resources, interpersonal communication in
advertising, etc. Students learn professional graphic design Students will deliver speeches and Prerequisite: 100 Credit Hours in a vast array of different event general, and in particular.
the basics of writing for mass practice. Students will use standard participate in problem-solvingfrom This capstone course requires settings from corporate to cultural
communication including writing graphic design applications such as investigation and informative students to engage in a substantive events. MAC 403 - International
news leads, news stories, simple speaking to advocacy and debate endeavor directed at solving MAC 206 - Introduction to Communication
advertisements, broadcast items Adobe Illustrator, Photoshop and strategies. problems related to, strategic Journalism Credit Hours: 3
and press releases. InDesign to create promotional communication, broadcasting and Prerequisite: MAC 201
materials such as magazine Media Production. They are to Credit Hours: 3
advertisements, posters, logos, create their own work/projects as Prerequisite: ENG 200 The course is an introduction to
MAC 201 - Intercultural brochures, etc. It is highly practical collaborative work. the globalization of media markets
Communication course of study focused on the This course is designed to offer and media models in news and
some practical, basic instructions
Credit Hour: 3 development of graphic design in some of the major functions of entertainment. Modernization,
development, dependency,
Pre-requisites: MMC 201 journalism. Journalism affects us hegemony, free flow of information,
This course emphasizes the competency.
Abu Dhabi University | Undergraduate Catalog 2023 - 2024 Abu Dhabi University | Undergraduate Catalog 2023 - 2024