Page 113 - Undergraduate Catalog 2023-24

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Introduction to Information and Digital Fundamentals of Innovation and
ITD 100 Technology 3 No Prerequisite FWS 310 Entrepreneurship 3 ENG 200 + Completion of 60 CHs
FWS 201 Fundamentals of Life Skills 3 FWS 100/USS001 MAC 315 Writing for PR 3 MMC 203
Spring
(Semester 2) STT 100 General Statistics 3 No Prerequisite Spring MAC 301 PR protocol and Etiquette 3 MMC 201
MAC 201 Intercultural Communication 3 MMC 201 (Semester 6) FWS 100/USS001 + ENG 200 and Completion of
FWS 301 Developing Future Leaders 3 minimum 45 credit hours
MMC 203 Writing for Mass Media 3 MMC 201
Total Credit Hours 15 MAC 317 Public Speaking 3 ENG 200
Total Credit Hours 15
Second Year (Sophomore)
Summer
Code Title Credit Prerequisite(s) Semester MAC 499 Internship 3 80 Credit Hours + INTR 099 (E)
MAC 207 Introduction to Graphic Design 3 ITD 100 Total Credit Hours 3
OE 1 Open Elective I 3 -
Fourth Year (Senior)
Fall Fundamentals of Emotional ENG 102 (R) + FWS 100 / USS001 or FWS 100 /
FWS 211 3 USS001 as co-req if students enter to ENG 200 Code Title Credit Prerequisite(s)
(Semester 3) Intelligence course directly
OE3 Open Elective III 3 MAC 300
MAC 313 Principles of Strategic Public Relations 3 MMC 203
MAC 404 Social Media Management 3 Completion of minimum 90 credit hour
MAC 314 Communication Strategy in Advertising 3 MMC 203 or MKT 200 Fall
MAC407 Integrated Communication Campaign 3 MAC314
Total Credit Hours 15 (Semester 7)
MAC413 Public Relations Campaigns 3 MAC 313
Technical Communications for ENG 200 + Completion of minimum 45 credit
FWS 305 3
Workplace hours OE4 Open Elective IV 3 -
MAC 205 Theories of Mass Communication 3 MMC 201 Total Credit Hours 15
Spring
(Semester 4) MAC 310 Mass Media Ethics and Responsibilities 3 MMC 201 MAC402 Media Appreciation and Critique 3 MMC 201
MAC 308 Photojournalism 3 MMC 203 Spring ME 2 Major Elective II 3 -
MKT 200 Principles of Marketing 3 ENG 200 (Semester 8) ME 3 Major Elective III 3 -
Total Credit Hours 15 MAC 490 Senior Design Project 3 100 Credit Hours
Total Credit Hours 12
Third Year (Junior)
Code Title Credit Prerequisite(s)

ASC301 Research Report Writing 3 STT100

FWS205 UAE and GCC Society 3 ENG102 (R) + FWS100/USS001 or FWS100/ USS001
Fall as co-requisite if students enter to ENG200
(Semester 5)
MAC 303 Organizational Communication 3 MAC 201
ME 1 Major Elective I 3 -
OE 2 Open Elective II 3 -
Total Credit Hours 15

Abu Dhabi University | Undergraduate Catalog 2023 - 2024 Abu Dhabi University | Undergraduate Catalog 2023 - 2024