Page 118 - Undergraduate Catalog 2026-27
P. 118
118 119
BACHELOR OF ARTS IN
Fourth Year (Senior)
Code Title Prerequisite(s) Credit
COM441 Media Law and Ethics None 3 FILM AND MEDIA PRODUCTION
SCM431 Communication and Diplomacy COM212 3
Fall SCM432 Crisis Communication SCM231 + COM212 3
(Semester 7) Digital Media and Strategic Commu-
SCM498 SCM343 3
nication Capstone 1
OE2 Open Elective 2 - 3
Total Credit Hours 15
COM440 Internship Completion of 90 credits 3
Digital Media and Strategic communi-
Spring SCM499 cation Capstone 2 SCM498 3
(Semester 8)
OE3 Open Elective 3 - 3
OE4 Open Elective 4 - 3
Total Credit Hours 12
Program Mission PG2- Foster Critical and Cultural Awareness:
The mission of the Bachelor of Arts in Film and Media Encourage students to engage with media through
Production at Abu Dhabi University is to prepare graduates analytical and theoretical frameworks, enabling them to
with the creative, technical, and professional competencies understand and respond to the ethical, social, and cultural
required to succeed in the film, television, and digital media dimensions of film in both local and global contexts.
industries. The program provides an academically rigorous
and practice-oriented learning environment that develops
students’ abilities in storytelling, visual communication, PG3- Advance Technical and Production Competence:
media production, critical analysis, and collaborative Equip students with advanced skills in cinematography,
project management. Through innovation, industry editing, sound design, and production management, using
engagement, and experiential learning, the program aims industry-standard tools and workflows while embracing
to graduate responsible, adaptable, and career-ready emerging technologies.
media professionals who contribute to the advancement
of the creative industries in the UAE and the global media
landscape.
PG 4- Promote Effective Communication and Collaboration:
Program Goals Develop students’ written, oral, and visual communication
abilities, as well as their capacity to lead, collaborate, and
To PG1- Empower Creative and Versatile Storytellers: coordinate within diverse production environments.
Cultivate students’ ability to conceptualize, develop, and
produce original, high-quality film and media content PG5- Encourage Professional Engagement and Lifelong
across a variety of genres, styles, and platforms. Learning:
Prepare students to navigate the professional film and
media industry with confidence—through internships,
Abu Dhabi University | Undergraduate Catalog 2026 - 2027 Abu Dhabi University | Undergraduate Catalog 2026 - 2027

