Page 118 - Undergraduate Catalog 2026-27
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                                                                                                              BACHELOR OF ARTS IN
                                            Fourth Year (Senior)
                      Code              Title                 Prerequisite(s)         Credit
                     COM441  Media Law and Ethics                 None                  3                     FILM AND MEDIA PRODUCTION
                     SCM431  Communication and Diplomacy         COM212                 3
             Fall    SCM432  Crisis Communication             SCM231 + COM212           3
          (Semester 7)       Digital Media and Strategic Commu-
                     SCM498                                      SCM343                 3
                             nication Capstone 1
                       OE2   Open Elective 2                        -                   3
                         Total Credit Hours                        15
                     COM440  Internship                     Completion of 90 credits    3
                             Digital Media and Strategic communi-
            Spring   SCM499  cation Capstone 2                   SCM498                 3
          (Semester 8)
                       OE3   Open Elective 3                        -                   3
                       OE4   Open Elective 4                        -                   3
                        Total Credit Hours                         12








                                                                                                              Program Mission                              PG2- Foster Critical and Cultural Awareness:
                                                                                                              The mission of the Bachelor of Arts in Film and Media    Encourage students to engage with media through
                                                                                                              Production at Abu Dhabi University is to prepare graduates   analytical  and  theoretical  frameworks,  enabling  them  to
                                                                                                              with the creative, technical, and professional competencies   understand and respond to the ethical, social, and cultural
                                                                                                              required to succeed in the film, television, and digital media   dimensions of film in both local and global contexts.
                                                                                                              industries. The program provides an academically rigorous
                                                                                                              and practice-oriented learning environment that develops
                                                                                                              students’ abilities in storytelling, visual communication,   PG3- Advance Technical and Production Competence:
                                                                                                              media production, critical analysis, and  collaborative   Equip students with advanced skills in cinematography,
                                                                                                              project management. Through innovation, industry   editing, sound design, and production management, using
                                                                                                              engagement, and experiential learning, the program aims   industry-standard tools and workflows while embracing
                                                                                                              to graduate responsible, adaptable, and career-ready   emerging technologies.
                                                                                                              media professionals who contribute to the advancement
                                                                                                              of the creative industries in the UAE and the global media
                                                                                                              landscape.
                                                                                                                                                           PG 4- Promote Effective Communication and Collaboration:
                                                                                                              Program Goals                                Develop students’ written, oral, and visual communication
                                                                                                                                                           abilities, as well as their capacity to lead, collaborate, and
                                                                                                              To PG1- Empower Creative and Versatile Storytellers:  coordinate within diverse production environments.
                                                                                                               Cultivate students’ ability to conceptualize, develop, and
                                                                                                              produce original, high-quality film and media content   PG5- Encourage Professional Engagement and Lifelong
                                                                                                              across a variety of genres, styles, and platforms.   Learning:
                                                                                                                                                            Prepare students to navigate the professional film and
                                                                                                                                                           media industry with confidence—through internships,


        Abu Dhabi University | Undergraduate Catalog 2026 - 2027                                              Abu Dhabi University | Undergraduate Catalog 2026 - 2027
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