Page 114 - Undergraduate Catalog 2026-27

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Curriculum COM211 Introduction to Research Methodologies ENG 200 3
Total Credit Hours: 120 COM212 Intercultural Communication None 3

COM341 Social Media Management None 3
General Education Requirements 18 credit hours COM311 Media Theory COM211 3
Program Core Requirements 42 credit hours COM342 Public Speaking ENG 200 3
Core Requirements 48 credit hours COM441 Media Law and Ethics None 3
COM440 Internship Completion of 90 credits 3
Open Electives 12 credit hours

Core Requirements 48 Credit Hours
General Education Requirement 18 Credit Hours
Course Code Course Title Prerequisite(s) Credit
Hours
Course Code Course Title Prerequisite(s) Credit Hours
SCM241 Principles of Marketing Communication COM112 3
ARL101 (A) Communication Skills in Arabic I None 3
SCM231 Principles of Strategic Public Relations COM112 3
SCM242 Contemporary Advertising Strategy COM112 + COM101 + COM103 4
IELTS average score of 6 or EMSAT average score of
ENG200 English II 3
1400 or passing grade in ENG102 + FWS100 (E) SCM232 PR writing in the Digital Age SCM231 3
SCM221 Content Ideation and strategy None 3
SCM321 Strategic Campaign Planning SCM221 + SCM241 + SCM231 4
FWS100 (E) Academic Skills for Success None 3
SCM342 Media Business and Management COM112 3
SCM341 Personal Branding & Influencer Communication None 3
ISL100 (A) Islamic Culture None 3 SCM301 Data Analytics for Communicators COM341 3
SCM343 Applied Strategic Communications campaign SCM321 4
ENG102+ FWS100(E ) or FWS100(E) as co-requisite
FWS205 UAE and GCC Society 3
if students enter to ENG200 course directly SCM344 Strategic Brand Management SCM242 3
Fundamentals of Innovation and SCM431 Communication and Diplomacy COM212 3
FWS310 ENG200+ (Completion of minimum 60CH) 3
Entrepreneurship
SCM432 Crisis Communication SCM231 + COM212 3
SCM498 Digital Media and Strategic Communication Capstone 1 SCM343 3
Program Requirements 42 Credit Hours
SCM499 Digital Media and Strategic communication Capstone 2 SCM498 3
Credit
Course Code Course Title Prerequisite(s)
Hours
COM101 Principles of Production Technology None 3 Open Electives 12 credit Hours
Credit
COM102 Digital Photography None 3 Course Code Course Title Prerequisite(s)
Hours
COM103 Introduction to Graphic Design None 3
OE1 Open Elective I - 3
COM104 Video Editing None 3
OE2 Open Elective II - 3
COM111 History of Modern and Contemporary Art None 3
OE3 Open Elective III - 3
COM112 Introduction to Mass Communication None 3
OE4 Open Elective IV - 3
COM201 Audio Production None 3

Abu Dhabi University | Undergraduate Catalog 2026 - 2027 Abu Dhabi University | Undergraduate Catalog 2026 - 2027