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BACHELOR OF ARTS IN COM342 Public Speaking ENG 200 3
Digital Media and Strategic Spring COM212 Intercultural Communication None 3

Communication (Semester 4) SCM242 Contemporary Advertising Strategy COM112 + COM101 + COM103 4 3
SCM232
Pr Writing in the Digital Age
SCM231
SCM221 Content Ideation and strategy None 3
Study Plan Total Credit Hours 15

First Year (Freshman) Third Year (Junior)
Code Title Prerequisite(s) Credit Code Title Prerequisite(s) Credit
ARL101 (A) Communication Skills in Arabic I None 3
COM341 Social Media Management None 3
IELTS average score of 6 or EMSAT
ENG200 English II average score of 1400 or passing 3
grade in ENG102 + FWS100 (E) SCM321 Strategic Campaign Planning SCM221 + SCM241 + SCM231 4
Fall
Fall
(Semester 1) FWS100 (E) Academic Skills for Success None 3 (Semester 5) SCM342 Media Business and Management COM112 3

COM101 Principles of Production Technology None 3 SCM341 Personal Branding & Influencer None 3
Communication
COM102 Digital Photography None 3
OE1 Open Elective 1 - 3
Total Credit Hours 15 Total Credit Hours 16

ISL100 (A) Islamic Culture None 3 Fundamentals of Innovation and ENG200+ (Completion of minimum
FWS310 3
Entrepreneurship 60CH)
COM103 Introduction to Graphic Design None 3
Spring COM311 Media Theory COM211 3
COM104 Video Editing None 3 Spring
(Semester 2) SCM301 Data Analytics for Communicators COM341 3
History of Modern and Contempo-rary (Semester 6)
COM111 None 3 Applied Strategic Communications
Art SCM343 campaign SCM321 4
COM112 Introduction to Mass Communica-tion None 3
SCM344 Strategic Brand Management SCM242 3
Total Credit Hours 15
Total Credit Hours 16
Second Year (Sophomore)
Code Title Prerequisite(s) Credit
ENG102+ FWS100(E ) or FWS100(E)
FWS205 UAE and GCC Society as co-requisite if students enter to 3
ENG200 course directly
COM201 Audio Production None 3
Fall
(Semester 3) COM211 Introduction to Research Methodol- ENG 200 3
ogies
Principles of Marketing Communica-
SCM241 tion COM112 3
SCM231 Principles of Strategic Public Rela-tions COM112 3
Total Credit Hours 16
Abu Dhabi University | Undergraduate Catalog 2026 - 2027 Abu Dhabi University | Undergraduate Catalog 2026 - 2027