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14 voice · SPRING 2023
Hooked on
SOCIAL
MEDIA
WRITTEN BY HADEEL SALMAN (1079604)
& DIMA TALAL (1079649)
“If you are not paying for to plenty of social media platforms with-
the product, you are the out having to pay anything for the perks
you enjoy? When you broaden your scope
product.”
of view, it becomes apparent that all these
– The Social Dilemma, Documentary platforms are nothing but a big market.
t is likely that your first encounter with While surfing the internet, you undoubtedly
this quote will trigger several questions must have come across a myriad of adver-
I in your mind. How can one end up as a tisements and pop-up banners. Haven’t you
“product” in the 21st century? Does it even noticed that most of these ads are aimed
make sense to replace objects with humans toward things that you are, in fact, interested
for trading purposes? This quote is much in? You might think that it is just a coinci-
more than a line from a documentary. If we dence, but surprisingly, it is not. Complex
look deeper into its meaning, we will realize artificial intelligence systems are embedded
that the product here is not materialistic. within these platforms in such a way that
Now, to make this sound less philosophical, allows them to make use of your personal
let us unpack it a bit. data. Instagram, Facebook, Twitter, and
other social media platforms display adver-
Isn’t it interesting how you have full access tisements that are particularly designed to
