Page 22 - COB Connect Spring 2023

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Outstanding Master’s Degree Alumnus Ms Huda Al Shamsi.

We are always proud to learn of the outstanding achievements of our alumni after graduating from
the College of Business (COB). Many go on to achieve significant milestones in their careers while also
benefiting industry and society. Huda Al Shamsi is one such individual. Having graduated with a Bachelor’s
Degree in Management and Marketing and a Master’s in Business Administration from the COB, Al Shamsi
quickly gained industry recognition as a leader who is passionate about bringing brands to life through
unique experiences and strategic communication, inspiring measurable change and transformation
in organisations. She joined Abu Dhabi Airports as Vice President of Corporate Marketing, Brand and
Communications in early 2019 where she is responsible for the overall brand management of the group’s
five airports, commercial offering, hospitality, freezone and cargo. She was responsible for managing the
creative development and implementation of Abu Dhabi Airports’ new corporate brand identity in 2022
and is currently driving the positioning of the state-of-the-art Midfield Terminal Complex which will play a
fundamental role in supporting Abu Dhabi’s vision to promote connectivity, travel and tourism.

Despite her busy schedule, Huda is also a Member of the Advisory Board at Make-A-Wish Foundation
UAE, as well as a Member of the Advisory Committee of Al Forsan International Sports Resort where she
plays an active role in the positioning of a world class recreational facility. She has also lectured at Abu
Dhabi University and coordinated an undergraduate business exchange program in the United States in
cooperation with the UAE Embassy in Washington DC.

Abu Dhabi University | COB Connect 2023