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BUS 102 Introduction to Business - 3 MKT 499 Special Topics in Marketing Consent of Dept + MKT 200 3
BUS 301 Business Law FWS 305 3 MKT 408 Applied Digital Marketing MKT 402 3
BUS 204 Business Research Methods STT 100 + BUS 102 3
BUS 306 Applied Management Science MGT 255 + STT 100 + ECO 201 3 Open Electives 12 Credit Hours
ENG 200 + (MTG 100 or MTT 1 01 or MTT
ECO 201 Principles of Microeconomics 3 Course Code Course Title Prerequisite(s) Credit Hours
102)
ENG 200 + (MTG 100 or MTT 101 or MTT OE 1 Open Elective I - 3
ECO 202 Principles of Macroeconomics 3
102) + BUS 102 OE 2 Open Elective II - 3
FIN 200 Principles of Finance ACC 200 3
OE 3 Open Elective III - 3
MGT 255 Management and Organizational Behavior ENG 200 3
OE 4 Open Elective IV - 3
MGT 308 Operations Management MGT 255 + MIS 200 + Co-requisite BUS 204 3 Students from the old plan who are not required to take BUS 102, should have a total of 5 open electives.
MGT 402 International Business Management MGT 255 + ECO 202 3
BACHELOR OF
MGT 406 Strategic Management Last semester only 3
MIS 200 Introduction to Management Information Systems ENG 200 + ITD 100 3
MKT 200 Principles of Marketing ENG 200 3 BUSINESS ADMINISTRATION

WITH CONCENTRATION IN DIGITAL MARKETING - Study Plan
Concentration Requirements 21 Credit Hours
Abu Dhabi
Credit
Course Code Course Title Prerequisite(s)
Hours First Year (Freshman)
MKT 301 Consumer Behavior MKT 200 + FWS 305 Co-requisite 3 Code Title Credit Prerequisite(s)
MKT 305 Marketing Research MKT 200 + BUS 204 3 ARL100 (A) Communication Skills in Arabic I 3 No Prerequisite
MAC 314 Communication Strategy in Advertising MKT 200 3 IELTS average score of 6 or EMSAT average score
ENG 200 English II 3 of 1400 or passing grade in ENG 102;(FWS100(E)
MKT 399 Internship/Project in Marketing Consent of Department 3 as co-requisite if placed in ENG200)
Fall
MKT 402 E-Marketing and Social Media MKT 200 + MIS 200 3
(Semester 1) MTG 100 Math for Life 3 No Prerequisite
ITE 414 Introduction to E-Commerce MKT200 + MGT255 + MIS200 + FWS305 3
FWS 100 Academic Skills for Success 3 No Prerequisite
ITE 415 Advanced E-Commerce Application Design ITE 414 3 Introduction to Information and Digital
ITD 100 3 No Prerequisite
Technology
Total Credit Hours 15
Concentration Electives: Select one course 3 Credit Hours
FWS 205 UAE and GCC Society 3 ENG 102 + FWS 100 (E) or co-req FWS 100 (E) if in
ENG 200
Course Code Course Title Prerequisite(s) Credit
Hours BUS 102 Introduction to Business 3 -
MKT 303 Retail Marketing MKT 200 3 Spring Fundamentals of Emotional ENG 102 + FWS 100 (E) or co-req FWS 100 (E) if in
(Semester 2) FWS 211 Intelligence 3 ENG 200
MKT 304 Marketing Communication MKT 301 3
MKT 401 International Marketing MKT 200 + ECO 202 3 ISL 100 (A) Islamic Culture 3 No Prerequisite
MKT 405 Service Marketing MKT 200 3 STT 100 General Statistics 3 No Prerequisite
MKT 488 Internship II in Marketing MKT 399-I + Consent of Dept. 3 Total Credit Hours 15

Abu Dhabi University | Undergraduate Catalog 2023 - 2024 Abu Dhabi University | Undergraduate Catalog 2023 - 2024