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Second Year (Sophomore) Fourth Year (Senior)
Code Title Credit Prerequisite(s) Code Title Credit Prerequisite(s)
BUS 204 Business Research Methods 3 STT 100 + BUS 102 MGT 402 International Business Management 3 MGT 255 + ECO 202
ENG 200 + ITD 100 + (MTG 100 or MTT 101 or MTT MKT 402 E-Marketing and Social Media 3 MKT 200 + MIS 200
ACC 200 Principles of Financial Accounting 3
102)
Fall MKT 399 I/P Internship/Project in Marketing 3 Consent of Department
Fall ECO 201 Principles of Microeconomics 3 ENG 200 + (MTG 100 or MTT 101 or MTT 102) (Semester 7)
(Semester 3) Management and Organizational CE-1 Concentration Elective 3 -
MGT 255 3 ENG 200
Behavior ITE 414 Introduction to E-Commerce 3 MKT200 + MGT255 + MIS200 + FWS305
(Completed 51credit hours)
Intro. to Management Information
MIS 200 3 ITD 100 + ENG 200
Systems Total Credit Hours 15
Total Credit Hours 15 MGT 406 Strategic Management 3 Last Semester only
ACC 201 Principles of Managerial Accounting 3 ACC 200 + BUS 102 ITE 415 Advanced E-Commerce Application 3 ITE 414
Design
ENG 200 + (MTG 100 or MTT 101 or MTT 102) + Spring
ECO 202 Principles of Macroeconomics 3
BUS 102 (Semester 8) ELECT-2 Free Elective 3 -
Spring
FIN 200 Principles of Finance 3 ACC 200 ELECT-3 Free Elective 3 -
(Semester 4)
MKT 200 Principles of Marketing 3 ENG 200 ELECT-4 Free Electives 3 -
Technical Communications for Work Total Credit Hours 15
FWS 305 3 ENG 200 + 45 CH
Place
Total Credit Hours 15
BACHELOR OF
Third Year (Junior) BUSINESS ADMINISTRATION
Code Title Credit Prerequisite(s)
MKT 301 Consumer Behavior 3 MKT 200 + FWS 305 (Co-req) WITH CONCENTRATION IN DIGITAL MARKETING - Study Plan
MGT 308 Operations Management 3 MGT 255 + MIS 200 + co-requisite BUS 204
Al Ain
Fall MAC 314 Communication Strategy in Advertising 3 MKT 200
(Semester 5) Introduction to Sustainability in
SIS 201 3 Co-req ENG 200 First Year (Freshman)
Science
Fundamentals of Innovation and Code Title Credit Prerequisite(s)
FWS 310 3 ENG 200 + 60 CH
Entrepreneurship
ARL 100 (A) Communication Skills in Arabic I 3 No Prerequisite
Total Credit Hours 15
IELTS average score of 6 or EMSAT average score
FWS 201 Fundamentals of Life Skills 3 FWS 100 ENG 200 English II 3 of 1400 or passing grade in ENG 102;(FWS100(E)
as co-requisite if placed in ENG200)
BUS 306 Applied Management Science 3 STT 100 + ECO 201 + MGT 255 Fall
Spring ISL 100 (A) Islamic Culture 3 No Prerequisite
MKT 305 Marketing Research 3 MKT 200 + BUS 204 (Semester 1)
(Semester 6) MTG 100 Math for Life 3 No Prerequisite
BUS 301 Business Law 3 FWS 305
FWS 100 Academic Skills for Success 3 No Prerequisite
ELECT-1 Open Elective 3 -
ITD 100 Introduction to Information and Digital 3 No Prerequisite
Total Credit Hours 15 Technology
Students will be expected to either complete a three (3) credits Summer internship course (MKT 399-I) during their last year of Total Credit Hours 18
study or take a project course (MKT 399-P) during their last semester. Three (3) credits are awarded for MKT 399 I/P.

Abu Dhabi University | Undergraduate Catalog 2023 - 2024 Abu Dhabi University | Undergraduate Catalog 2023 - 2024