Page 182 - Undergraduate Catalog 2023-24

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ENG 102 + FWS 100 (E) or co-req FWS 100 (E) if in FWS 201 Fundamentals of Life Skills 3 FWS 100
FWS 205 UAE and GCC Society 3
ENG 200
BUS 306 Applied Management Science 3 STT 100 + ECO 201 + MGT 255
Introduction to Sustainability in
SIS 201 3 MGT 255 + MIS 200 + co-requisite BUS 204 Spring MKT 305 Marketing Research 3 MKT 200 + BUS 204
Spring Science (Semester 6)
(Semester 2) FWS 211 Fundamentals of Emotional 3 ENG 102 + FWS 100 (E) or co-req FWS 100 (E) if in BUS 301 Business Law 3 FWS 305
Intelligence ENG 200
FWS 310 Fundamentals of Innovation and 3 ENG 200 + Completion of 60 CH
BUS 102 Introduction to Business 3 - Entrepreneurship
STT 100 General Statistics 3 No Prerequisite Total Credit Hours 15
Total Credit Hours 15 Students will be expected to either complete a three (3) credits Summer internship course (MKT 399-I) during their last year of
study or take a project course (MKT 399-P) during their last semester. Three (3) credits are awarded for MKT 399 I/P.
Second Year (Sophomore)
Fourth Year (Senior)
Code Title Credit Prerequisite(s)
Code Title Credit Prerequisite(s)
ELECT-1 Free Electives 3 -
MKT 402 E-Marketing and Social Media 3 MKT 200 + MIS 200
ENG 200 + ITD 100 + (MTG 100 or MTT 101 or MTT
ACC 200 Principles of Financial Accounting 3
102) Fall ELECT-2 Free Electives 3 -
Fall
ECO 201 Principles of Microeconomics 3 ENG 200 + (MTG 100 or MTT 101 or MTT 102) (Semester 7) ELECT-3 Free Electives 3 -
(Semester 3)
BUS 204 Business Research Methods 3 STT 100 + BUS 102 CE-1 Concentration Elective 3 -
Intro. to Management Information Total Credit Hours 12
MIS 200 3 ITD 100 + ENG 200
Systems
MGT 406 Strategic Management 3 Last Semester only
Total Credit Hours 15
ITE 415 Advanced E-Commerce Application 3 ITE 414
ACC 201 Principles of Managerial Accounting 3 ACC 200 + BUS 102 Spring Design
ECO 202 Principles of Macroeconomics 3 ENG 200 + (MTG 100 or MTT 101 or MTT 102) (Semester 8) MKT 399 Internship/Project in Marketing 3 Consent of Dept.
Spring FIN 200 Principles of Finance 3 ACC 200 MGT 402 International Business Management 3 MGT 255 + ECO 202
(Semester 4)
MKT 200 Principles of Marketing 3 ENG 200 ELECT-4 Free Electives 3 -
Management and Organizational Total Credit Hours 15
MGT 255 3 ENG 200
Behavior
* College requirements are offered in both Fall and Spring semesters.
Total Credit Hours 15
Third Year (Junior)
Code Title Credit Prerequisite(s)
MAC 314 Communication Strategy in Advertising 3 MKT 200
MGT 308 Operations Management 3 MGT 255 + MIS 200 + co-requisite BUS 204
Fall MKT 301 Consumer Behavior 3 MKT 200 + FWS 310 (Co-req)
(Semester 5) Technical Communication for Work
FWS 305 3 ENG 200 + Completion of 45 CH
Place
MKT200 + MGT255 + MIS200 + FWS305
ITE 414 E-Commerce 3
(Completed 51 credit hours)
Total Credit Hours 15

Abu Dhabi University | Undergraduate Catalog 2023 - 2024 Abu Dhabi University | Undergraduate Catalog 2023 - 2024