Page 120 - Undergraduate Catalog 2026-27

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networking, entrepreneurial practice, and an adaptable Curriculum
mindset that supports continued personal and professional
development. Total Credit Hours: 120
Program Learning Outcomes

The program learning outcomes of this program are that General Education Requirements 18 credit hours
the graduate will be able to:
Program Requirements 42 credit hours
Core Requirements 48 credit hours
PLO1: Apply theoretical frameworks to analyze the social,
cultural, and ethical impacts of media and communication Open Electives 12 credit hours
practices within local and global contexts.

General Education Requirement 18 Credit Hours
PLO2: Demonstrate effective and adaptable written, oral,
and visual communication skills, crafting messages that are
appropriately tailored to a variety of platforms, audiences, Course Code Course Title Prerequisite(s) Credit Hours
and communicative purposes.
Prerequisite: IELTS6 or equivalent English
Language Proficiency score or Passing grades in
ENG200 English II 3
PLO3: Apply a wide range of digital production techniques ENG102 + FWS100 co-requisite FWS100(E) if placed
by utilizing various technological tools and industry- in ENG200
standard software, while remaining adaptable to emerging ISL100 Islamic Culture No Prerequisite 3
technologies and continuously evolving production
methods. ARL101(A) Communication Skills in Arabic I None 3
FWS100 (E) Academic Skills for Success None 3
PLO4: Analyze film and media content with a critical lens to FWS205 UAE and GCC Society ENG102+ FWS100(E) or FWS100(E) as co-requisite if 3
deepen understanding and actively inform artistic choices, students enter to ENG200 course directly
narrative strategies, and technical practices in the creation Fundamentals of Innovation and
and production of film and media works. FWS310 Entrepreneurship ENG200+ (Completion of minimum 60CH) 3

PLO5: Apply leadership and coordination skills to manage Program Requirements 42 Credit Hours
production teams, aligning roles, workflows, and resources
to achieve creative and operational objectives, while
demonstrating the ability to navigate the professional Course Code Course Title Prerequisite(s) Credit
media industry through an understanding of industry Hours
standards, networking strategies, and entrepreneurial
practices. COM101 Principles of Production Technology None 3
COM102 Digital Photography None 3
PLO6: Produce high-quality films and media content across COM103 Introduction to Graphic Design None 3
a wide range of genres, showcasing a high level of versatility, COM104 Video Editing None 3
technical excellence, and creative leadership in storytelling,
direction, and execution. COM111 History of Modern and Contemporary Art None 3
COM112 Introduction to Mass Communication None 3
COM201 Audio Production None 3
COM211 Introduction to Research Methodologies ENG 200 3
COM212 Intercultural Communication None 3
COM341 Social Media Management None 3

Abu Dhabi University | Undergraduate Catalog 2026 - 2027 Abu Dhabi University | Undergraduate Catalog 2026 - 2027