Page 10 - COB Connect Spring 2023

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Guests in the Classroom

In September 2022, the COB hosted a career workshop at the ADU Innovation Center, where
students explored their future employment opportunities with twofour54’s Talent and Outreach
Manager Ms. Roaa Al Ahmmadi. Ms Al Ahmmadi was accompanied by her line manager Mr. Gehad
Darwish - Head of Talent and Outreach- who was interested to learn more about how twofour54
can engage with the COB.

Ms. Al Ahmadi shared twofour54’s recruitment philosophy and policies, including their internship
program. This program aims to provide students with learning opportunities across all of twofour54
departments including digital marketing, and media, from production and animation to managing
human resources and finance. The program also includes twofour54’s partners who are based in
the media zone community, including CNN, Flash Entertainment, M&C Saatchi, Vice Arabia, Bidaya
Media, Viola Communications, Ubisoft, and Baynounah TV. Students also watched a video focusing
on the creative hub established for the purposes of identifying talent and providing the necessary
tools and environment to flourish.
https://www.youtube.com/shorts/c2ksO7F31p8

Pictured: from right, Dr. Alberto Peralta, Mr. Gehad Darwish (Head of Talent & Outreach-TwoFour54), Ms. Hana Salem (Talent & Outreach
intern-TwoFour54), Dr. Alyaa Ibrahim, TwoFour54), Dr. Maha Shedid, Ms. Nada Heggy (Employability and Career Service Officer-ADU),
Dana Ghazi (Senior Manager of Employability & Alumni Relations), and Bettylucille Louis Hillebrand (Innovation Project Coordinator).

Abu Dhabi University | COB Connect 2023