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MGT 422 - Management and MKT 303 - Retail Marketing terms of needs, definition, process, MGT 399-I - Internship Bachelor comprehensive picture of how and
Leadership Development Credit hours: 3 analysis and reporting. Credit hours:3 why organizations change.
Credit hours:3 Prerequisites: MKT 200 MKT 401 - International Prerequisites: Consent of of Business MGT 411 - Project Management
Prerequisites: MGT 255 Department
The course provides an overview of Marketing Co-requisite: BUS 306
This course provides the student with the field of retailing and endeavors to Credit hours: 3 This course focuses on getting the Administration
a detailed overview of contemporary familiarize the students with the basic Prerequisites: MKT 200 + ECO 202 student practically involved in the This course is an examination
leadership theory and practice concepts and issues that are deemed day-to-day business events in a with of the knowledge sets, skills,
and considers the nature of pertinent in today’s world of retailing This subject will give students a relevant, modern and automated tools and techniques of project
leadership in today’s organizational and retail marketing; including, clear understanding to the students, organization. The student will follow Concentration in management, with an emphasis
context. Leadership is compared but not limited to, the nature and of environmental forces that the a well-planned course of action on how project management
to management and the theories structure of retail industry, the international marketer has to during the period of training. The Management contributes to the strategic goals
of leadership are considered as determinants of successful retail consider. The course will also focus plan will be devised jointly by the of the organization. The course
an evolutionary process from trait marketing strategies and the on various activities necessary for site- supervisor and the college focuses on four of the knowledge
theory to contingency approaches. fundamental principles of sound international marketing planning –supervisor. The course will be Concentration areas of project management (Scope
Leadership is examined as both retail management. and various international marketing a breakthrough in exposing the Requirements management, time management,
a relationship process and as an activities. The course will discuss, at students to the professional work cost management, risk management
opportunity to shape an organization MKT 304 - Marketing length, the strategic and marketing culture and conduct of business and marketing feasibility). Tools for
that is capable of dealing with Communication management issues relevant to the complexities. MGT 321 - Change Management resources estimation and scheduling
the growing public interest in Credit hours: 3 global operations of a multi-national Credit hours: 3 will be applied in this course.
sustainability. Prerequisites: MKT 301 organization. Finally the course will MGT 399-P - Project Prerequisites: MGT 255 MS Project software will be used
address transitions in international
The course also offers students Marketing Communications will marketing, with a particular focus Credit hours:3 This course provides students with extensively during this course to
apply project management skills and
Prerequisites: Consent of
a potential for self-assessment profile a number of frameworks and on countertrade, newly emerging Department a conceptual understanding of concepts acquired.
and leadership development. The theories to elaborate and evaluate markets, and the future of the field a framework for change using a
essence of leadership development communication initiatives. The overall and the students. This course provides students with series of contemporary Case Studies HRM 313 - Human Resources
is self-awareness and a number of structure of the course is designed to an opportunity to conduct original and Readings. The basis of such a Management
opportunities are made available mainly answer the following question: MKT 405 - Service Marketing business research projects on framework is related to the three Credit hours: 3
to review values, competencies How do we communicate to build Credit hours:3 subject that are of interests to them primary forces for change namely Prerequisites: MGT 255
and skills that will contribute to the brand equity? Prerequisites: MKT 200 under the guidance of an assigned technology, customers and the forces This course provides students with an
leadership development process. This course examines marketing Services dominate the global faculty supervisor. Students have of globalization. The course considers understanding of the many different
the opportunity to conduct business
MIS 304 - Business System communications strategies, tools and economy and are becoming critical research and gather relevant data, a need to articulate a vision in order perspectives that are needed to
to respond to the opportunities
Analysis & Design media that can be used by marketers for competitive advantage in to integrate and apply knowledge and constraints that are associated make HR management decisions.
Credit hours: 3 to ensure effective communications companies across the globe and and skills learned in preceding with change in contemporary No longer can we rely upon a single
with customers. The overall
Prerequisites: MIS 200 emphasis is on developing sound in all industry sectors. This course courses. The students are expected organizations. The course accepts vision and culture of an organization
is designed for students who may
when we consider human resource
to move beyond mere examination of
This course focuses on evaluating approaches to addressing marketing be interested in working in service secondary sources and to investigate that change is a business benefit issues. The student is presented
existing business processes and communications problems and industries and will address the primary and documentary sources. and focuses upon sustainable with a view of organizations as
choosing a system development relating these decisions to the firm’s distinct needs and problems of The course is meant to reinforce the goals that imply a “borrow to use fragmented, individual focused,
methodology to improve upon strategic orientation. service firms in the area of marketing. learning process by doing business to return cycle” rather than a “take with decentralized power and
it. Emphasis will be on analyzing, MKT 305 - Marketing Research research practically, reporting and and make waste system.” Students responsibility which contributes to
modeling and designing efficient The main theme of the course is that presenting business projects results are provided with a diverse range of a more flexible yet more complex
business processes. It will also Credit hours: 3 service organizations (e.g., banks, in a formal manner. tools and techniques to implement a whole. The course considers HRM
emphasize the factors for effective Prerequisites: MKT 200 + BUS 204 educational institutions, hospitals, change strategy including an ability as a key to organizational change
communication and integration Marketing research serves as a hotels, professional services, to help people cope with change and presents the student with a
with end-users. It encourages central basis for marketing strategy transportation companies) require successfully. The role of a change range of effective HRM practices
interpersonal skill development and firm profitability by providing a distinctive approach to marketing agent is considered in terms of that derive from the organization
with clients, end-users, team information relevant to marketing strategy, both in its development and the competences and capabilities strategic plans so that as managers
members and others associated decision making. It is critical for execution. Particularly, the course required to manage the change they can operate with flexibility and
with development, operation, and marketing managers to understand focuses on the unique challenges process. The course addresses opportunity to initiate and sustain
maintenance of systems. the nature of marketing research and of managing services and delivering change as a continuous process change using the people of the
quality service to customers. The
with the associated uncertainties,
to be able to specify what information attraction, retention, and building ambiguities and challenges that such organization as change agents. The
to seek, how to get it, and how to use of strong customer relationships a situation presents. Relying on case course examines the development
it in making marketing decisions. This through quality service (and services) study material and selected readings of HRM as a discipline and from a
course will aim, therefore, to provide are at the heart of the course the course provides students with a theoretical basis. The constituent
an overview of marketing research in content. parts of HRM are covered including
Abu Dhabi University | Undergraduate Catalog 2023 - 2024 Abu Dhabi University | Undergraduate Catalog 2023 - 2024