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global, firms are requiring managers ensuring that companies attain a help them meet these challenges,
to understand and be able to sustained competitive advantage. design business processes to take
resolve the challenges faced in The study of strategic management advantage of the technology and
surviving and succeeding in this introduces students to a variety of create management procedures
competitive environment. Greater theoretical concepts, each of which and policies to implement the
internationalization requires firms throws some light on how and why required changes. Topics include
to be more competitive, dynamic, organizations function and succeed the role of information technology
and interdependent. Managers (or, sometimes, fail). On a practical in business, IT infrastructure,
must understand the complexities note, it also gives a set of analytical enterprise applications, e-business
of global economic, political, socio- tools and frameworks which you can and e-commerce. Please note that as
cultural, and financial forces and use to make sense of an organization an introduction course to the field of
recognize how they affect cultural and its business environment, and management information systems
diversity, handling the increased to critique its strategy and appraise (MIS), this course provides an
risk of international operations, and its chances of future success. It is overview of a wide range of topics in
developing appropriate international important to mention that the course MIS. For each topic discussed in this
strategies. The course focuses on gives full attention to sustainability course, there will be more advanced
building skills to better understand and environmental protection. courses for in-depth discussion.
the nature and dynamics global Environmental issues are pressuring
trade. senior executives across many MKT 200 - Principles of
industries to rethink their businesses. Marketing
MGT 406 - Strategic Since the 1990s, increased interest Credit Hour: 3
Management in environmental sustainability, Prerequisite: ENG 200
Credit Hour: 3 triggered by numerous ecological
Prerequisite: Last semester crises and stricter environmental This course is designed to introduce
students to the fundamental
There is no single, easy recipe (or regulations, is forcing companies concepts of marketing and how
even a single difficult one) that can to view corporate sustainability as a they are currently applied in the
strategic issue. Sustainable strategic
ensure that an organization can marketplace. It should provide
get competitive advantage. The management involves analyzing, a stimulating environment for
choices that managers face, and formulating, and implementing each participant in which he/she
make, are heavily influenced by the business strategies that are can explore the central tasks of
business environment, but also by economically competitive, socially marketing and build on previous
responsible, and in balance with the
their organization’s own history. That experiences. The module enables
environment, and that history, shape cycles of nature. Sustainable strategic participants to gain familiarity with
how organizations function, their portfolios allow organizations to the tools/processes currently used by
operational routines, their cultures, create competitive advantages by practicing marketing professionals
and the way their managers think. serving as agents of social change in analyzing market opportunities,
and ecological protection.
So, even organizations in the same and to apply these in different
country and the same industry MIS 200 - Introduction to contexts.
may have very different views of Management Information
the world, use different methods Systems
to do the same thing, conjure up Credit Hour: 3
different images in the minds of their Prerequisite: ITD 100 + ENG 200
customers and thus have different –
but equally valid – strategies. This course focuses on the
fundamental issues in using
This subject provides a study of the information technologies to manage
framework of strategic management and organize business processes.
and how it applies to organizations The premise of the course is that
today. The course deals with strategy compared to traditional firms,
formulation at the functional, digital firms rely heavily on a set
business, global and corporate of information technologies to
levels and also focuses on strategy organize and manage. Managers
implementation with particular of digital firms need to identify
reference to environmental issues. It the challenges facing their firms,
deals with real life strategic situations discover the technologies that will
and decision-making aimed at

Abu Dhabi University | Undergraduate Catalog 2024 - 2025