Page 395 - Undergraduate Catalog 2024-25

395

MAC 490 - Senior Design Project management, strategy, operations, spend time consciously examining
(Capstone Course) event design and human resources, interpersonal communication in
Credit Hours: 3 in a vast array of different event general, and in particular.
settings from corporate to cultural
Prerequisite: 100 Credit Hours events. MAC 403 - International
This capstone course requires Communication
students to engage in a substantive MAC 206 - Introduction to Credit Hours: 3
endeavor directed at solving Journalism Prerequisite: MAC 201
problems related to, strategic Credit Hours: 3
communication, broadcasting and Prerequisite: ENG 200 The course is an introduction to
Media Production. They are to the globalization of media markets
create their own work/projects as This course is designed to offer and media models in news and
collaborative work. some practical, basic instructions entertainment. Modernization,
in some of the major functions of development, dependency,
MAC 499 - Internship journalism. Journalism affects us hegemony, free flow of information,
Credit Hours: 3 personally, but it also has a profound political economy, and other
historical, administrative and critical
effect on the society that we live
Prerequisite: INTR-099(E) + 80 Credit in. This effect takes form at many perspectives will also be discussed.
Hours levels and in all aspects of society-
The internship course is specifically political, social, economic, and so MAC 412 - Media Management
designed to provide students an on. Journalism determines not only Credit Hours: 3
opportunity to understand industrial how we see ourselves within a larger Prerequisite: ENG 200
practices and culture before they environment, but it also determines
graduate. Students are likely to how we share that environment This course will cover principles
gather invaluable experience and will with other people. The course of media management including
have the option of impressing upon is an introduction to the field of the elements of PR management,
their future employers. Students Journalism. broadcast management, news
will be assigned practical work and papers management, defining and
projects in advertising, journalism, MAC 316 - Communication and choosing goals and objectives, and
multimedia, broadcasting, and public Diplomacy budgeting and decision making. It
relations. Qualified students will work Credit Hours: 3 will also address the management of
with their faculty mentor/internship Prerequisite: MMC 201 media industry including media and
coordinator to plan for placement, consumers relations, employee and
timeline, activities, and procedures. The course brings together advanced member relations, and community
skills in communication with in-depth and government relations.
knowledge of international relations
to prepare students to meet the Strategic Communication
Major Electives challenges of corporate and public Core Requirements
communication in an increasingly
complex global environment. MAC 301 - PR Protocol and
MAC 328 - Event Management Etiquette
Credit Hours: 3 MAC 204 - Interpersonal Credit Hours: 3
Communication
Prerequisite: FWS 310 Prerequisite: MMC 201
Credit Hours: 3
Contemporary event management is Prerequisite: ENG 200 In the global marketplace, knowing
a diverse and challenging field. This how to receive, interact with, and
course explores the multidisciplinary This course introduces students entertain local, international guests
nature of events management and to the practice of effective dyadic and business associates are critical
provides the student with all the communication in family, social, and success factors. This course is a guide
practical skills and professional work environments. It explores topics for conducting business relationships
knowledge they need in order to such as the development of the today, get up-to-date on what to say,
succeed in the events industry. It self-concept, perception, language, what to write, how to eat, how to set
introduces every core functional nonverbal communication, and up a table and how to communicate
area of event management, such conflict management. This course in the social world. This course also
as marketing, finance, project also encourages the students to shows how to understand the local

Abu Dhabi University | Undergraduate Catalog 2024 - 2025