Page 403 - Undergraduate Catalog 2024-25

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FIN 499 - Special Topics in for competitive advantage in Bachelor
Finance companies across the globe and
Credit hours: 3 in all industry sectors. This course of Business
Prerequisites: Consent of is designed for students who may
be interested in working in service
Department Administration
industries and will address the
distinct needs and problems of
This course is designed to give service firms in the area of marketing. in Finance and
students an opportunity to
learn about current issues and The main theme of the course is that Fintech
developments in the field of Finance service organizations (e.g., banks,
that is not ordinarily dealt with educational institutions, hospitals,
elsewhere in the BBA curriculum. hotels, professional services, and
transportation companies) require Major
Topics offered will depend on special a distinctive approach to marketing Requirements
faculty expertise in particular areas strategy, both in its development and
within the major. While the topics execution. Particularly, the course
covered can vary each semester the focuses on the unique challenges FIN 301 - Managerial Finance
course is offered, a student is not of managing services and delivering Credit hours: 3
supposed to have more than one quality service to customers. The Prerequisites: FIN 200 + ECO 201
Special Topics in Finance course attraction, retention, and building
listed in his/her transcript. of strong customer relationships This course will focus on a study of
the techniques used by the financial
HRM 462 - Managing Safety, through quality service (and services) manager in planning and controlling
Health and Well-being are at the heart of the course the acquisition and use of funds to
Credit hours: 3 content. maximize the value of the firm. Topics
Prerequisites: HRM 313 MKT 308 - Social Media covered will include cash budgeting,
Marketing ratio analysis, capital budgeting,
This course focuses on equipping forecasting techniques, project
students with the theoretical and Credit hours: 3 evaluation, financial leverage, risk and
knowledge required to effectively Prerequisites MKT 200 + MIS 200 the cost and the cost of capital.
address this rapidly evolving area of This course builds upon integrating
health, safety, and wellbeing. This marketing theory with Internet FIN 302 - Financial Statements
course will examine theories on reality. This course helps students Analysis
workplace stress and its relationship develop the skills necessary to Credit hours: 3
to mental health. The strategies understand and integrate Internet Prerequisites: FIN 200
for handling counterproductive technology and characteristics into The aim of the course is to introduce
workplace behaviors, such as conflict, a marketing strategy. It helps them students to the basic approaches
workplace bullying, and workplace recognize and understand the to financial statement analysis.
violence, will be examined, along implications of the Internet not only The course covers the analysis,
with practical approaches and as a marketplace but also as a set interpretation, and evaluation of
tools for dealing with these issues. of tools and opportunities. In this financial statements. Financial
The discussion of motivational course, teams of students will analyze statement analysis (FSA) is an applied
theories and their applications in the Internet marketing opportunities tool, one must be able to apply as
workplace will highlight techniques facing a client firm. Teams will well as understand it. FSA involves a
for boosting staff involvement in develop a strategic marketing plan. comparison of a firm’s performance
a safety-conscious environment. Issues assessed will include the with that of others in the same line
In addition, students will gain an firm’s Internet marketing capabilities, of business. The analysis is used to
understanding of the legislative stage of Internet development, determine the financial position in
requirements for safety, health, and Internet marketing objectives, order to identify current strengths
well-being in the context of the UAE. stakeholder concerns, creation and and weaknesses, the projected
MKT 307 - Services Marketing maintenance of the website, nature profile and to suggest actions that
Credit hours: 3 of the marketing and communication, might enable the enterprise to take
pricing, and service objectives
advantages of its strengths and to
Prerequisites MKT 200 put remedies in place to attend to its
Services dominate the global problems.
economy and are becoming critical

Abu Dhabi University | Undergraduate Catalog 2024 - 2025