Page 198 - Undergraduate Catalog 2026-27

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Second Year (Sophomore) Summer Semester
Code Title Credit Prerequisite(s) Course Code Course Title Prerequisite(s) Credit Hours
ENG200 + ITD100 + (MTB101 or MTT101 or
ACC 200 Principles of Financial Accounting 3 MTT102) MKT399-I Internship I Consent of department 1.5
BUS 204 Business Research Methods 3 STT 100 + BUS 102 Total Credit Hours 1.5
Fall ECO 201 Principles of Microeconomics 3 ENG 200 + (MTB101 /MTT101/MTT102)
(Semester 3) Fourth Year (Senior)
MGT 255 Management and Org. Behavior 3 ENG200
Code Title Credit Prerequisite(s)
Introduction to Management ITD100 + IELTS average score of 6 or EMSAT
MIS 200 3 average score of 1400 or passing grade in ITE 414 Introduction to E-Commerce 3 Junior Level
Information Systems
ENG102
Fall MKT 408 Applied Digital Marketing 3 MKT 308
Total Credit Hours 15
(Semester 7) F.ELECT-1 Free Elective 3 -
ACC 201 Principles of Managerial Accounting 3 ACC 200 + BUS 102
MGT 402 International Business Management 3 MGT 255 + ECO 202
ECO 202 Principles of Macroeconomics 3 ENG200 + (MTB101 / /MTT101/MTT102) + BUS102
Spring FIN 200 Principles of Finance 3 ACC 200 Total Credit Hours 12
(Semester 4) MKT 409 Digital Marketing Analytics 3 MKT 308
FWS 305 Tech. Communications for Workplace 3 ENG 200 + 45 CH
Advanced E-Commerce Application
ITE 415 3 ITE 414
MKT 200 Principles of Marketing 3 ENG 200 Design
Spring
Total Credit Hours 15 (Semester 8) MGT 406 Strategic Management 3 Last Semester only
M.ELECT-2 Major Elective 3 -
Third Year (Junior)
F.ELECT-2 Free Elective 3 -
Code Title Credit Prerequisite(s)
Total Credit Hours 15
MKT 301 Consumer Behavior 3 MKT 200 + FWS 305 (Co-req)
Total Credit Hours 15
MKT 307 Services Marketing 3 MKT 200
Fall Fundamentals of Innovation & Summer Semester
FWS 310 3 ENG 200 + 60 CH
(Semester 5) Entrepreneurship Course Code Course Title Prerequisite(s) Credit Hours
MGT 308 Operations Management 3 BUS 204
MKT399-II Internship II Consent of department 1.5
M.ELECT-1 Major Elective 3 -
Total Credit Hours 15 Total Credit Hours 1.5

BUS 301 Business Law 3 FWS 305
BUS 306 Applied Management Science 3 STT 100 + ECO 201 + MGT 255
Spring MKT 304 Marketing Communication 3 MKT 301
(Semester 6)
MKT 305 Marketing Research 3 MKT 200 + BUS 204
MKT 308 Social Media Marketing 3 MKT 200 + MIS 200
Total Credit Hours 15

Abu Dhabi University | Undergraduate Catalog 2026 - 2027 Abu Dhabi University | Undergraduate Catalog 2026 - 2027