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Summer Semester
Course Code Course Title Prerequisite(s) Credit Hours BUSINESS ADMINISTRATION
MKT399-I Internship I Consent of department 1.5
Total Credit Hours 1.5 IN DIGITAL MARKETING COMMUNICATIONS -

Fourth Year (Senior) Study Plan - Al Ain
Code Title Credit Prerequisite(s)
ITE 414 Introduction to E-Commerce 3 Junior Level First Year (Freshman)

Fall MKT 408 Applied Digital Marketing 3 MKT 308 Code Title Credit Prerequisite(s)
(Semester 7) ARL 101 (A) Communication Skills in Arabic 3 No Prerequisite
F.ELECT-1 Free Elective 3 -
MGT 402 International Business Management 3 MGT 255 + ECO 202 ITD 100 Introduction to Information and Digital 3 No Prerequisite
Technology
Total Credit Hours 12
Fall IELTS average score of 6 or EMSAT average score
MKT 409 Digital Marketing Analytics 3 MKT 308 (Semester 1) ENG 200 English II 3 of 1400 or passing grade in ENG102 +USS001(Co-
req if placed in ENG200)
ITE 415 Advanced E-Commerce Application 3 ITE 414 MTG100 with minimum C grade or Placement in
Design
Spring MTB 101 Mathematics for Business 3 MTB101 as per the MPT
(Semester 8) MGT 406 Strategic Management 3 Last Semester only STT 100 General Statistics 3 No Prerequisite
M.ELECT-2 Major Elective 3 -
Total Credit Hours 15
F.ELECT-2 Free Elective 3 -
BUS 102 Introduction to Business 3 IELTS average score of 6 or EMSAT average score
Total Credit Hours 15 of 1400 or passing grade in ENG102

Summer Semester FWS 205 UAE and GCC Society 3 ENG102+USS001 or co-req USS001 if in ENG200
Spring
Course Code Course Title Prerequisite(s) Credit Hours
(Semester 2) FWS 212 Artificial Intelligence for Business 3 STT100 + ITD 100
MKT399-II Internship II Consent of department 1.5 ISL 100 Islamic Culture 3 No Prerequisite
Total Credit Hours 1.5 Fundamentals of Emotional
FWS 211 3 ENG102+USS001 or co-req USS001 if in ENG200
Intelligence
Total Credit Hours 15

Abu Dhabi University | Undergraduate Catalog 2026 - 2027 Abu Dhabi University | Undergraduate Catalog 2026 - 2027