Page 193 - Undergraduate Catalog 2026-27

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BUS 301 Business Law FWS 305 3 Major Electives: Select two courses 6 Credit Hours
BUS 204 Business Research Methods STT 100 + BUS 102 3 Credit
Course Code Course Title Prerequisite(s)
BUS 306 Applied Management Science MGT 255 + STT 100 + ECO 201 3 Hours
MAC 314 Communication Strategy in Advertising MKT 301 3
ECO 201 Principles of Microeconomics ENG 200+( MTB101 or MTT101 or MTT102) 3
MKT 303 Retail Marketing MKT 200 3
ECO 202 Principles of Macroeconomics ENG200+( MTB101 or MTT101 or 3 MKT 401 International Marketing MKT 200 + ECO 202 3
MTT102)+BUS102
MKT 499 Special Topics in Marketing Consent of Dept 3
FIN 200 Principles of Finance ACC 200 3
MGT 255 Management and Organizational Behavior ENG 200 3
Open Electives 6 Credit Hours
MGT 308 Operations Management BUS 204 3
Course Code Course Title Prerequisite(s) Credit Hours
MGT 402 International Business Management MGT 255 + ECO 202 3 OE 1 Open Elective I - 3
MGT 406 Strategic Management Last semester only 3 OE 2 Open Elective II - 3
ITD100+ IELTS average score of 6 or EMSAT
MIS 200 Introduction to Management Information Systems average score of 1400 or passing grade in 3
ENG102
MKT 200 Principles of Marketing ENG 200 3

Major Requirements 30 Credit Hours
Credit
Course Code Course Title Prerequisite(s)
Hours
MKT 301 Consumer Behavior MKT 200 + FWS 305 Co-requisite 3
MKT 304 Marketing Communication MKT 301 3
MKT 305 Marketing Research MKT 200 + BUS 204 3
MKT 307 Services Marketing MKT 200 3
MKT 308 Social Media Marketing MKT 200 + MIS 200 3
MKT 399 Internship in Marketing Consent of Department 3
MKT 408 Applied Digital Marketing MKT 308 3
MKT 409 Digital Marketing Analytics MKT 308 3
ITE 414 Introduction to E-Commerce Junior Level 3
ITE 415 Advanced E-Commerce Concepts and Technologies ITE 414 3

Abu Dhabi University | Undergraduate Catalog 2026 - 2027 Abu Dhabi University | Undergraduate Catalog 2026 - 2027