Page 194 - Undergraduate Catalog 2026-27
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        BACHELOR OF                                                                                                                             Second Year (Sophomore)

                                                                                                                            Code
                                                                                                                                              Title
                                                                                                                                                                               Prerequisite(s)
        BUSINESS ADMINISTRATION                                                                                            ACC 200  Principles of Financial Accounting  Credit  ENG200 + ITD100 + (MTB101 or MTT101 or
                                                                                                                                                                3
                                                                                                                                                                                  MTT102)
        IN DIGITAL MARKETING COMMUNICATIONS -                                                                              BUS 204  Business Research Methods   3              STT 100 + BUS 102
                                                                                                                   Fall
        Study Plan - Abu Dhabi                                                                                  (Semester 3)  ECO 201  Principles of Microeconomics   3  ENG 200 + (MTB101 /MTT101/MTT102)
                                                                                                                           MGT 255  Management and Organizational   3             ENG 200
                                                                                                                                    Behavior
                                            First Year (Freshman)                                                          MIS 200  Introduction  to Management   3    ITD100 + IELTS average score of 6 or EMSAT
                                                                                                                                    Information Systems              average score of 1400 or passing grade in ENG102
                      Code              Title           Credit           Prerequisite(s)
                                                                                                                              Total Credit Hours                15
                    ARL101 (A)  Communication Skills in Arabic I   3      No Prerequisite
                                                                                                                           ACC 201  Principles of Managerial Accounting  3     ACC 200 + BUS 102
                             Introduction to Information and Digital
                     ITD 100                              3               No Prerequisite
                             Technology                                                                                    ECO 202  Principles of Macroeconomics  3  ENG200 + (MTB101 / /MTT101/MTT102) + BUS102
             Fall                                              IELTS  average score of 6 or EMSAT average score   Spring
                     ENG 200  English II                  3    of 1400 or passing  grade in ENG102 +USS001(Co-             FIN 200  Principles of Finance       3                 ACC 200
          (Semester 1)                                                 req if placed in ENG200)                 (Semester 4)
                                                                                                                           FWS 305  Technical Communications for   3           ENG 200 + 45 CH
                                                                MTG100 with minimum C grade or Placement in                         Workplace
                     MTB 101  Mathematics for Business    3
                                                                       MTB101 as per the MPT
                                                                                                                           MKT 200  Principles of Marketing     3                 ENG 200
                     STT 100  General Statistics          3               No Prerequisite
                                                                                                                              Total Credit Hours                15
                         Total Credit Hours               15
                                                               IELTS  average score of 6 or EMSAT average score
                     BUS 102  Introduction to Business    3                                                                                        Third Year (Junior)
                                                                   of 1400 or passing  grade in ENG102
                                                                                                                            Code              Title           Credit           Prerequisite(s)
                     FWS 205  UAE and GCC Society         3     ENG102+USS001 or co-req USS001 if in ENG200
            Spring                                                                                                         MKT 301  Consumer Behavior           3           MKT 200 + FWS 305 (Co-req)
          (Semester 2)  FWS 212  Artificial Intelligence for Business  3  STT100 + ITD 100                                 MKT 307  Services Marketing          3                 MKT 200
                     ISL 100 (A)  Islamic Culture         3               No Prerequisite
                                                                                                                   Fall    FWS 310  Fundamentals of Innovation and   3         ENG 200 + 60 CH
                             Fundamentals of Emotional                                                                              Entrepreneurship
                     FWS 211                              3    ENG102+USS001 or co-req USS001 if in ENG200      (Semester 5)
                             Intelligence                                                                                  MGT 308  Operations Management       3                 BUS 204
                        Total Credit Hours                15
                                                                                                                           M.ELECT-1  Major Elective            3                    -
                                                                                                                              Total Credit Hours                15
                                                                                                                           BUS 301  Business Law                3                 FWS 305
                                                                                                                           BUS 306  Applied  Management Science  3         STT 100 + ECO 201 + MGT 255
                                                                                                                  Spring
                                                                                                                           MKT 304  Marketing Communication     3                 MKT 301
                                                                                                                (Semester 6)
                                                                                                                           MKT 305  Marketing Research          3              MKT 200 + BUS 204
                                                                                                                           MKT 308  Social Media Marketing      3              MKT 200 + MIS 200
                                                                                                                              Total Credit Hours                15





        Abu Dhabi University | Undergraduate Catalog 2026 - 2027                                              Abu Dhabi University | Undergraduate Catalog 2026 - 2027
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