Page 195 - Undergraduate Catalog 2026-27
P. 195

194    195


 BACHELOR OF                              Second Year (Sophomore)

                      Code
                                        Title
                                                                         Prerequisite(s)
 BUSINESS ADMINISTRATION  ACC 200  Principles of Financial Accounting  Credit  ENG200 + ITD100 + (MTB101 or MTT101 or
                                                          3
                                                                            MTT102)
 IN DIGITAL MARKETING COMMUNICATIONS -  BUS 204  Business Research Methods  3  STT 100 + BUS 102
             Fall
 Study Plan - Abu Dhabi  (Semester 3)  ECO 201  Principles of Microeconomics   3  ENG 200 + (MTB101 /MTT101/MTT102)
                     MGT 255  Management and Organizational   3             ENG 200
                             Behavior
 First Year (Freshman)  MIS 200  Introduction  to Management   3  ITD100 + IELTS average score of 6 or EMSAT
                             Information Systems               average score of 1400 or passing grade in ENG102
 Code  Title  Credit  Prerequisite(s)
                        Total Credit Hours                15
 ARL101 (A)  Communication Skills in Arabic I   3  No Prerequisite
                     ACC 201  Principles of Managerial Accounting  3     ACC 200 + BUS 102
 Introduction to Information and Digital
 ITD 100  3  No Prerequisite
 Technology          ECO 202  Principles of Macroeconomics  3  ENG200 + (MTB101 / /MTT101/MTT102) + BUS102
 Fall   IELTS  average score of 6 or EMSAT average score   Spring
 ENG 200  English II  3  of 1400 or passing  grade in ENG102 +USS001(Co-  FIN 200  Principles of Finance  3  ACC 200
 (Semester 1)  req if placed in ENG200)  (Semester 4)
                     FWS 305  Technical Communications for   3           ENG 200 + 45 CH
 MTG100 with minimum C grade or Placement in   Workplace
 MTB 101  Mathematics for Business  3
 MTB101 as per the MPT
                     MKT 200  Principles of Marketing     3                 ENG 200
 STT 100  General Statistics    3  No Prerequisite
                        Total Credit Hours                15
 Total Credit Hours  15
 IELTS  average score of 6 or EMSAT average score
 BUS 102  Introduction to Business  3        Third Year (Junior)
 of 1400 or passing  grade in ENG102
                      Code              Title           Credit           Prerequisite(s)
 FWS 205  UAE and GCC Society  3  ENG102+USS001 or co-req USS001 if in ENG200
 Spring              MKT 301  Consumer Behavior           3           MKT 200 + FWS 305 (Co-req)
 (Semester 2)  FWS 212  Artificial Intelligence for Business  3  STT100 + ITD 100  MKT 307  Services Marketing  3  MKT 200
 ISL 100 (A)  Islamic Culture   3  No Prerequisite
             Fall    FWS 310  Fundamentals of Innovation and   3         ENG 200 + 60 CH
 Fundamentals of Emotional   Entrepreneurship
 FWS 211  3  ENG102+USS001 or co-req USS001 if in ENG200  (Semester 5)
 Intelligence        MGT 308  Operations Management       3                 BUS 204
 Total Credit Hours  15
                     M.ELECT-1  Major Elective            3                    -
                        Total Credit Hours                15
                     BUS 301  Business Law                3                 FWS 305
                     BUS 306  Applied  Management Science  3         STT 100 + ECO 201 + MGT 255
            Spring
                     MKT 304  Marketing Communication     3                 MKT 301
          (Semester 6)
                     MKT 305  Marketing Research          3              MKT 200 + BUS 204
                     MKT 308  Social Media Marketing      3              MKT 200 + MIS 200
                        Total Credit Hours                15





 Abu Dhabi University | Undergraduate Catalog 2026 - 2027  Abu Dhabi University | Undergraduate Catalog 2026 - 2027
   190   191   192   193   194   195   196   197   198   199   200