Page 29 - ADU Voice Volume 3 Issue 1

FALL 2023 · voice 29

“Well, this is the fourth time this month,” her mother
said, before walking towards the couch where her daugh-
ter was seated, still busy scrutinizing her face. Ayesha
looked up at her mother and asked, “What does that

mean, Mum?” Her mother, replied, “This was the fourth
new product you bought for your skin this month.” She
was holding a dish of her usual rosewater rice serum
that she prepared herself.
“That’s because it’s such a nice product. Didn’t you
see the advertisement, Mum? And it was done by my
favorite social media influencer. She cannot lie about
the product’s quality, you know,” Ayesha argued, while
her mother dipped her fingers in the rosewater serum
and applied it to her face.
Her mother replied, “Why is advertising important
for the success of a product? It’s because people like you

believe in everything the celebrities endorse. It’s not
always necessary that what you see on TV is true. Maybe
the celebrity has naturally beautiful skin or is using
makeup that you don’t recognize.” Her mother stood up
after covering her face with the serum and continued,
“Don’t believe everything they say. Sometimes, adver-
tising is all about manipulating customers’ emotions.”
Ayesha remained silent, her gaze fixed on the dish on

the table, which still held some leftover serum.
* * *
Looking their best is important for many people,
but some go to extreme measures to achieve
that goal. Buying and using the most expensive
products advertised on television has become
commonplace as people increasingly prioritize
their appearance. But what they fail to under-
stand is that advertisements often sell unrealistic
dreams. In reality, these skincare products can
sometimes do more harm than good due to the
presence of synthetic ingredients. Many individu-

als, like Ayesha and Maryam, fall into these traps. It
is important to take care of your skin but do so wisely.
Instead of solely relying on external products, invest
time in building inner confidence. By being happy,
smiling honestly, and laughing openheartedly, you will
naturally look prettier.