Page 452 - Undergraduate Catalog 2026-27
P. 452

452                                                                                                  453


        an era of global governance   international relations concepts.   Bachelor of Arts                    Ultimately, the course will ask   FWS100 – Academic Skills for   and quantitative approaches. The
        there exists an evolving power   Public diplomacy contains within                                     students to exam-ine how they can   Success                  course also covers mixed methods
        dynamic that can, and has, shifted   its arc cultural diplomacy, advocacy   in Digital Media          contribute to a positive image of   The course is tailored to prepare   and discourse analysis, equipping
        with technological innovations,   diplomacy, exchanges between                                        Islam.                        students for higher education.   students with the skills to conduct
        especially in the digital world. The   states, media, and public discourse.   and Strategic                                         It works towards developing    surveys and statistical analyses. By
        augmented digital initiatives in   Students will gain a nuanced                                       FWS205 – UAE and GCC Society  a positive growth mindset in   the end of the course, students will
        the nation-states’ power centers   understanding of the active and   Communication                                                  students and                   have acquired a solid founda-tion
        are nothing short of revolutionary.   far-reaching inter-relationships that                           The course aims at developing a                              in research methodology, en-abling
        This course examines how exactly   form between state and non-state                                   better under-standing of the UAE   to equip them with the necessary   them to design and conduct their
        digital diplomacy works and   actors due to public diplomacy. In                                      and GCC society and its so-cial,   skills re-quired for them to succeed   own research projects effec-tively.
                                                                                                                                            in higher educa-tion. The course
        scrutinizes its degree of success   a digitized world, public diplomacy   General Education           cultural, economic and political   also offers topics related to the
        in influencing all the changes   is coming increasingly to the fore;   Courses                        develop-ment. Students will
        in international relationships.   students of international relations                                 cultivate a deeper apprecia-tion of   development of reasoning and   SCM241 – Principles of Mar-
        Finally, the course suggests   will find themselves progressively                                     the pivotal role played by the UAE   critical thinking skills, basic   keting Communication
        that to understand the power   engaging in it into the future.  ARL101(A) –                           and GCC in leveraging government   research skills,          This course equips students with
        of technological innovation in                               Communication Skills in Arabic           policies including technology for   as well as how to develop effective   essential skills in developing and
        diplomatic relations, it is necessary   INR 402 – Comparative   I                                     improving the overall quality of   presenta-tions. A key outcome of   managing effective marketing
        to confront the limitations of digital   Criminal Justice Systems     بلاطلا تاراهم ريوطت لىإ قاسملا اذه فدهي  life. The profound role played the   the course is to ena-ble students   communication strategies.
        diplomacy.                    Credit Hours: 3                      ةيبرعلا ةغللا يف مهتءافك زيزعتو ةيوغللا  country’s lead-ership in  to transition smoothly into an   Stu-dents will learn to address
                                                                       ةيمنتل قاسملا اذه ميمصت مت دقو .ةرصاعملا  contributing towards the fulfilment   academic life as well as to become  con-cepts such as brand building,
                                      Prerequisite: INR400
        INR 315– The EU Politics                                      ةءارقلا يف ةمدقتملاو ةيساسلأا بلاطلا تاراهم  of its com-mitment of the country’s   familiar with academic standards   cor-porate identity, and advertising,
        and Foreign Policies          This course demonstrates the     نم ةيبرعلا ةغللاب عامتسلااو ثدحتلاو ةباتكلاو  commitment towards the SDGs. By   and require-ments pertinent to   while understanding the role of
                                                                        ةعماجلا يف ةيميداكلأا مهتاجايتحا ةيبلت لجأ
         Credit Hours: 3              diversity of criminal justice systems    ثيح ؛لمعلا ناكم يف ةينهملا تابلطتملاو  examining initiatives and strategies   higher education. The course will   cultural values and social meaning
                                      that can affect international
        Prerequisite: INR200          relations. Using examples from    نيتم يوغل ساسأ ريوطت لىإ قاسملا اذه ىعسي  undertaken in the UAE, learners   provide them with foundational   in marketing. The course empha-
                                                                                                                                                                           sizes the development of promo-
                                                                                                              will grasp the importance of
        This course provides an       different countries/politico-cultural    طامنلأاب ةقيقد ةفرعم مهباسكإو ،بلاطلا ىدل  collective action in driving societal   tools and skills to be successful in   tion strategies, including trade,
                                                                         قاروأو ريراقتلاو تلااقملا ةباتكل ةيفيظولا
        introduction to the fundamental   entities as representative, it helps    ةلاعفلاو ةدقانلا ةكراشملا للاخ نم كلذو ،ثحبلا  progress.  their major courses.           retail, and consumer promotions,
        concept of interdisciplinarity   students learn that cultural and    ةعونتم ةينورتكلإو ةيقرو ةيبيردت داوم مادختسابو                                                and explores media concepts such
        within International Relations. It   political specificity of a nation-   تاصصخت يطغتل ةيانعب ةراتخمو ،ةطسبمو                              Core Courses            as target audience, reach, and
        explores the key humanities and   state informs the criminal justice               .ةددعتم            ENG200 – English II                                          digital media usage. Students will
        social science disciplines that   systems. The diversity of criminal                                  The course focuses on writing for                            gain proficiency in message pro-
        underpin the study of International   justice systems affects state   ISL100(A) – Islamic Culture     academic purposes. It teaches                                cessing and development, focusing
        Relations. Students will engage   and non-state actors when they                                      expository writing using a process-   COM211 – Introduction to   on creative execution and con-
        with significant contemporary   find themselves encountering   The course aims to move the            oriented approach. The structure   Research Methodologies    sistency in communication. Addi-
                                                                     discussion on Islam from a
        issues such as international   varied systems, causing       theological framework to a cul-tural     of paragraphs and essays and their                           tionally, the course covers planning
        economic interdependency,     diplomatic dilemmas and/or (mis)                                        components are taught in steps   This course provides an introduc-  considerations, including global
        global security, humanitarian   understanding of individual rights   one. Its goal is to inculcate a broad   and are connected to each other.   tion to research methodology, ex-  cultural factors and advertising
        crises, alternatives to conflict, and   in a highly mobile and increasingly   under-standing of the unity and   The course also reviews sentence   ploring the fundamental question   strategies, culminating in the abil-
        the roles of state and non-state   connected world.          diversity of the Mus-lim world,          struc-ture and punctuation rules.   of what research is and why it is   ity to finalize and implement com-
                                                                     which has existed historically and
        actors. This course serves as the                            continues today. Thus, students will     Writing exercises involve extensive   essential to learn. Students will   prehensive marketing communica-
        foundational framework for the                                                                        drafting and revising based on   be introduced to various research   tion plans. Through practical
        major, aligning with CLOs of the                             investi-gate several aspects             individual input and tutorials from  par-adigms, including the Social   appli-cations, students will learn
        course.                                                      of Islamic culture: Muslim ethics,       the course instructors. Students   Scien-tific, Interpretive, and   to over-come barriers, manage
                                                                     the contribu-tions of Muslims to                                       Critical Para-digms, to understand   campaign wearout, and effectively
        INR 321 – Public                                             world civilization, the rich legacy of   also practice writing under   different perspectives in research.   track and adjust marketing efforts.
                                                                                                              pressure. An important component
        Diplomacy                                                    Islamic art and architecture, as well    of the course is a research project   The course covers the basics of
        Credit Hours: 3                                              as the traditions of                     where stu-dents research and write   re-search design, focusing on data   COM112 – Introduction to Mass
                                                                                                                                            collection, interpretation, hypothe-
        Prerequisite: INR310                                         learning. Students will also explore     on a topic related to their field of   sis formulation, and research   Communication
                                                                     contemporary Muslim societies
        This course acquaints students                               with a view to understanding some        study or area of personal interest.  ques-tions. Students will learn   This course offers an in-depth ex-
        with public diplomacy that                                   of the issues and challenges, which                                    about various research methods,   ploration of mass communication
        goes beyond the formerly and                                 Muslims are facing today.                                              includ-ing ethnography, interviews,   and its cultural and societal im-
        formally recognized diplomatic                                                                                                      focus groups, and both qualitative   pacts. Students will examine the

        Abu Dhabi University | Undergraduate Catalog 2026 - 2027                                              Abu Dhabi University | Undergraduate Catalog 2026 - 2027
   447   448   449   450   451   452   453   454   455   456   457