Page 393 - Undergraduate Catalog 2024-25

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are encountered in everyday Bachelor of MMC 201 - Introduction to Mass
situations. In addition, students Communication
will be engaged in various class Arts in Mass Credit Hours: 3
activities that will develop their
communication skills in Japanese. Communication Co-requisites: (Co) ENG 102(R)/
ENG 200
CHI 101 - Introduction to (English)
Chinese Language This course will provide an
Credit Hours: 3 Program Core overview of the field of mass
Prerequisite: No pre-requisite Requirements communication; concepts,
The course is designed to scope, development and process
enable learners to gain basic of communication; functions;
communication skills in listening, Compulsory Courses different fields of communication
speaking, writing and reading (print and electronic media, public
Chinese language in daily ASC 301 - Research Report relations and advertisements);
situations, and develop basic Writing selection and organization of
understanding of Chinese culture. Credit Hours: 3
The preparation for the first Prerequisite: STT 100 materials; and finally, mass media
level of international Chinese information resources.
proficiency test (HSK Level 1) will be This course will focus on research
incorporated. writing skills, which include MMC 203 - Writing for Mass
locating, gathering, and evaluating Media
source materials; formulating Credit Hour: 3
a thesis statement from a topic Prerequisite: MMC 201
and/or a hypothesis; developing This course covers writing for
arguments based on solid research various media fields: including but
methods; and documenting not limited to print and electronic
sources in the text, in notes, and in journalism, public relations and
the bibliography. Students will also advertising, etc. Students learn
work extensively on their academic the basics of writing for mass
and argumentative writing skills communication including writing
to produce high quality research news leads, news stories, simple
papers. advertisements, broadcast items
MKT 200 - Principles of and press releases.
Marketing
Credit Hours: 3 MAC 201 - Intercultural
Communication
Prerequisite: ENG 200
Credit Hour: 3
This course is designed to introduce Pre-requisites: MMC 201
students to the fundamental
concepts of marketing and how This course emphasizes the
they are currently applied in the interaction between culture,
marketplace. It should provide a communication, and language.
stimulating environment for each Students examine the customs,
participant in which they can explore beliefs, and values of various
the central tasks of marketing and cultures worldwide and
build on previous experiences. The develop an appreciation and
module enables participants to gain understanding of the factors that
familiarity with the tools/processes
currently used by practicing affect communication resulting
marketing professionals in analyzing from differences in language and
market opportunities and to apply culture.
these in different contexts.

Abu Dhabi University | Undergraduate Catalog 2024 - 2025