Page 394 - Undergraduate Catalog 2024-25

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MAC 205 - Theories of Mass MAC 310 - Mass Media Ethics MAC 404 - Social Media
Communication and Responsibilities Management
Credit Hours : 3 Credit Hours: 3 Credit Hours: 3
Prerequisite : MMC 201 Co-requisites: MMC 201 Prerequisite: Completion of
This course examines mass This course is to assist students in minimum 90 Credit Hours
communication theories and thinking through complex ethical This course covers the major
theorists. The course will provide a challenges they might face in characteristics and features of social
basic understanding of the nature communication and media careers. It media management. The main
of mass communication. Students attempts to answer the complicated sections of the course address forms
will learn, research, and discuss question of right or wrong, ethical and content of social media; impact
the various theoretical approaches or not ethical that inevitably and users; social media marketing,
related to the impact of mediated arises in media work places. It will mobile and social media applications,
communication on the individual and illustrate many real-life issues and user generated content, global
the culture. Also, the nature of the matters related to ethics and social social media brands, the exponential
communication process in groups responsibility in the media field as it growth and flow of global data and
and between mass media and depends heavily on discussing and information, the future of social
audiences will be discussed. evaluating some case studies. media management - Wearable
MAC 207 - Introduction to Technology, IOT, Big Data and Social
Media Business Models, Platforms
Graphic Design MAC 317 - Public Speaking and Ecosystems.
Credit Hours: 3 Credit Hours: 3
Prerequisite: ITD 100 Prerequisite: ENG 200
This course will provide the students This course will focus on oral
the graphic design concepts and communication standards, problems,
principles, skills and technology and responsibilities in the business
required for professional graphic and organizational environment.
design practice. Students will use Students will deliver speeches and
standard graphic design applications participate in problem-solvingfrom
such as Adobe Illustrator, Photoshop investigation and informative
and InDesign to create promotional speaking to advocacy and debate
materials such as magazine strategies.
advertisements, posters, logos,
brochures, etc. It is highly practical MAC 402 - Media Appreciation
course of study focused on the and Critique
development of graphic design Credit Hours: 3
competency. Prerequisite: MMC 201
MAC 308 - Photojournalism This course is designed to analyze
Credit Hours: 3 film and television programming
content from the perspective of
Prerequisite: MMC 203 the media critic and appreciation.
This course presents a study of basic Examination of theoretical issues
photographic techniques from a and production elements as they
practical and artistic point of view. affect programming genre. It also
Students will have the opportunity to equips students with the skills and
develop aesthetic and compositional knowledge necessary for analyzing
skills while building a portfolio of films as an art form.
significant images. Each student
will shoot news, feature, sports and
portrait assignments. Emphasis is on
using the camera as a reporting tool.

Abu Dhabi University | Undergraduate Catalog 2024 - 2025