Page 394 - Undergraduate Catalog 2023-24

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Digital Marketing Communications Minor for Non-Digital Marketing Communications Concentrations College of Engineering
Course Code Course Title Prerequisite(s) Credit Hours Interior Design Minor 18 Credit Hours
Total of six (6) courses to be taken Course Code Course Title Prerequisite(s) Credit Hours
Required Courses IND 240 Color Theory in Design Applications - 3
MKT 200 Principles of Marketing ENG 200 3 IND 290 Furniture Design IND 215 or DES 210 3
MKT 402 E-Marketing and Social Media MKT 200 + MIS 200 3 IND 335 Textiles IND 290 3
ITE 414 Introduction to E-Commerce Junior Level 3 Design Communication I (not for ARC students) or
DES 110 or ARC 582 3D Modelling (for ARC students) No Prerequisite or DES 210 3
Choose three (3) courses from the below list
IND 100 Introduction to Interior Design - 3
MKT 301 Consumer Behavior MKT 200 + FWS 305 (Co-req) 3
IND 215 Interior Design Studio I DES 110 + IND 100 3
MKT 303 Retail Marketing MKT 200 3
MKT 304 Marketing Communication MKT 301 3
Construction Management Minor 24 Credit Hours
MKT 305 Marketing Research MKT 200 + BUS 204 3
MKT 401 International Marketing MKT 200 + ECO 202 3 Course Code Course Title Prerequisite(s) Credit Hours
MKT 405 Service Marketing MKT 200 3 Requirements for the minor are completing, from the following list, the first 3 courses in addition to 3 more courses
from the remaining five courses:
MAC 314 Communication Strategy in Advertising MKT 200 3
CMT 120 Building Equipment and Methods ENG 100 3
ITE 415 Advanced E-Commerce Application Design ITE 414 3
CMT 200 Introduction to Construction Management ENG 200 3
CMT 230 Specifications, Codes and Quantity Takeoff ENG 100 3
Management Minor for Non-Management Concentrations
CMT 232 Mechanical & Electrical Systems in Building (MEP) CMT 120 3
Course Code Course Title Prerequisite(s) Credit Hours
CMT 242 Construction Cost Estimating CMT 230 + CMT 120 3
Total of six (6) courses to be taken
CMT 331 Construction Scheduling, Planning & Control CMT 242 3
Required Courses
CMT 335 Principles of Construction Safety & Health CMT 200 3
MGT 255 Management and Organizational Behavior ENG 200 + FWS 211 3
CMT 499 Special topics in construction Senior Status 3
HRM 313 Human Resources Management MGT 255 3
Note: Only for Civil Engineering, Architecture, Landscape Architecture and Interior Design Students.
Choose three (3) courses from the below list
MGT 314 Entrepreneurship Management MGT 255 3 Electrical Engineering Minor 18 Credit Hours
MGT 321 Change Management MGT 255 3 Course Code Course Title Prerequisite(s) Credit Hours
MGT 401 Organization Theory and Design MGT 255 3 CEN 201 Electric Circuits I ECS 200 or PHY 201 3
MGT 422 Management and Leadership Development MGT 255 3 EEN 220 Electric Circuits II CEN 201 3
BUS 306* Applied Management Science MGT 255 + STT 100 + ECO 201 3 CEN 320 Signals and Systems MTT 20 + CEN 201 3
Choose one (1) course from the below list CEN 324 Digital and Analog Electronics CEN 304 3
HRM 315 Staffing HRM 313 3 EEN 337 Analog and Digital Communication CEN 320 3
HRM 404 Employee Relations HRM 313 3
EEN 345 Power Systems EEN 220 3
HRM 419 Training and Development (HRD) HRM 313 3
• Students in Computer Engineering or Biomedical Engineering must also take EEN 449-Renewable Energy
HRM 424 Contemporary Research in HRM HRM 313 3 • BME 320 covers the CEN 320 requirement for BME students
* For Engineering students who have completed Engineering Economy or Principles of Microeconomics • MEC 390 covers the CEN 201 requirement for MEC students

Abu Dhabi University | Undergraduate Catalog 2023 - 2024 Abu Dhabi University | Undergraduate Catalog 2023 - 2024