Page 106 - Postgraduate Catalog 2026-27

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MASTER OF ARTS IN Curriculum

DIGITAL COMMUNICATION Total Credit Hours: 30

AND TECHNOLOGY Core Courses 24 Credit Hours

Course
Code Course Title Credit Prerequisite(s)
Hours
MDM510 Podcast Production 3 -
MDM520 Advanced Videography 3 -
MDM530 Graphics for Online Communication 3 -
MDM540 Brand Communication 3 -
MDM550 Digital User Behavior (Online) 3 MDM540
MDM560 Digital Media Management 3 MDM540
MDM565 Digital Media Theories (Online) 3 MDM550

MDM570 Emerging Trends in Digital Communication and 3 -
Technology
6 Credit Hours

Course Course Title Credit Prerequisite(s)
Code Hours
MDM580 Research Based - Project 6 18 Cr + MDM565 + MDM560

The program Mission PLO3: Demonstrate a critical understanding of PRE- CORE Courses 9 Credit Hours
contemporary digital media practices and methodologies
The Master of Arts in Digital Communication and to analyze and address key issues within the field. Course Course Title Credit Prerequisite(s)
Technology at Abu Dhabi University aims to prepare Code Hours
students for leadership in the digital era by integrating PLO4: Design and implement effective social media
creativity, strategic thinking, and emerging technologies. management strategies, leveraging search optimization MDM500-PC Introduction to Digital Production Software 3 -
It aims to provide a strong foundation in digital branding, techniques, audience analytics, and algorithmic insights for MDM501-PC Foundations of Strategic Marketing Communications 3
media production, and advanced communication tools optimized engagement.
through both theoretical and practical learning. MDM502-PC Principles of Digital Media Production Technology 3 -
PLO5: Conceptualize, design, and deliver compelling brand
narratives using cutting-edge digital tools and storytelling
techniques. *For students who lack prior qualifications in media, communications, or related creative industries disciplines
The Program Learning outcomes (PLO) PLO6: Conduct original research in digital communication, Note: These pre-core foundation courses are supplementary and do not count toward the 36 credit hours required for degree
employing appropriate methodologies and theoretical completion.
By the end of this program, the student will be able to: frameworks to enhance industry practices and innovation
PLO1: Apply advanced technical skills in content creation
to produce professional-level communication tailored for
online platforms.

PLO2: Assess audience behavior across digital platforms
to develop data-driven strategic communication solutions.

Abu Dhabi University | Postgraduate Catalog 2026 - 2027 Abu Dhabi University | Postgraduate Catalog 2026 - 2027