Page 7 - Al Ain Gazette - Abu Dhabi University

 Educational Qualification: Remembrance, and it is the straight path. He is
Ph.D. in Marketing, under joint supervision the one by whom desires do not deviate, opin-
from Huddersfield University Business School ions do not differ, tongues do not become con-
in England and Cairo University. fused by him, he does not create due to many
 Work Experience responses, his wonders do not end, and schol-
At the College of Business, Chair of the Market- ars are not satisfied with him. He is the one
ing, Operations, and Information Systems De- who says the truth by it, and whoever rules by
partment and Associate Professor of Market- it is just, and whoever acts by it will be re-
ing. I oversee the College of Business at the Al warded, and whoever calls to it will be guided
Ain Campus in the interim. I worked at Cairo to a straight path”.
University and the UAE University before start-  One Thing I am Really Proud Of
ing at Abu Dhabi University in August 2008. Being a member of College of Business at Abu
 Career Goals Dhabi University, which has contributed signif-
My career as an ADU faculty member is based icantly to the school's success and accomplish-
on the pillars of teaching, research, leadership,
and service. My aim as an educator is to sup- ments—including its accreditation by the
port my pupils' educational journey. My em- AACSB and EQUIS and the QS and THE for its
phasis is on practice leads to learning. My global ranking—makes me incredibly proud.
methods for achieving this goal are case stud- Furthermore, I am pleased with my own re-
ies, real-world examples, and problem-solving search accomplishments because two years
techniques. My objective in research is to ago, one of my research papers was featured
match the caliber of the Abu Dhabi University as a journal sample article and won the Emer-
College of Business, which is regarded by Times ald Literati Award for Outstanding Paper in the
Higher Education (THE) and QS ranking as the International Journal of Retail & Distribution
best in the world, not just in the UAE and Arab
nations. My objective in leadership and service Management (Q1 in SJR and A ranked in ABDC).
is to support my colleagues' research and My two publications that were printed in the
teaching endeavors by making every effort to Journal of Retailing & Elsevier's Consumer Ser-
strike a balance between the needs of stu- vices, scored A in ABDC and Q1 in SJR, was one
dents' learning and my colleagues' capacities. of the most referenced articles in that journal
 What I Like About Working in ADU for about three years. In a groundbreaking pa-
The family atmosphere is my favorite, espe- per titled "Three Decades of Customer Value
cially on the AA campus. On the other hand, I Research: Paradigmatic Roots and Future Re-
maintain close ties with teachers and staff at search Avenues," Valerie Zeithaml, the creator
other colleges and administrative depart-
ments, as well as with colleagues from the Col- of this concept and a keynote scholar in mar-
lege of Business at the Abu Dhabi and Dubai keting (her Google scholar citation is approxi-
campuses. mately 290,000), acknowledged my research
 A Book That Really Inspired Me contribution in the area of customer-perceived
Of course, the Holy Qur’an. As said in the Had- value as a milestone contribution.
ith of Prophet Mohammad (Peace be upon  Interest & Hobbies
him), “It is The Book of God in which is the I enjoy watching football, particularly Premier
news of what came before you, the news of League games, and Liverpool is my favourite
what comes after you, and the ruling between team. I consider myself to be an excellent
you. It is the decisive factor, not a joke. singer and listener of Arabic music, particularly
Whoever abandons it from a tyrant, God will Om Koulthoum.
strike him down, and whoever seeks guidance  The Person I Admire the Most
in other than it, God will lead him astray. It is Prophet Mohammad (peace be upon him) is
the solid rope of God, and it is the Wise my role model.

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