Page 32 - ADU Voice Volume 4 Issue 1

32 • • • FALL 2024

WRITTEN BY NAGEENA MOHAMMAD (1090024) & LYAN MUSHREF

o be a university student is to often feel aligned with people’s needs and preferences.
trepidation by the hastily approaching “When you are posting something, it might work in this
Tfuture; however, when one reads the story month, but next are Product, Price, Promotion, Place,
of Sara Hassouneh, the leading lady of digital and People — the social media executive stressed the
marketing, a sense of inspiration overcomes. importance People and knowing your target audience.

Ms. Hassouneh, an accomplished ADU alumna “[This allows you to] know the ways you need to
from the graduating class of 2015, has had an post the content differently
exciting and diverse career in the marketing world. from the competitors,”
Ms Hassouneh said.
Starting with a sales role at a software company “You need to be
in Abu Dhabi, Ms. Hassouneh’s trajectory has “You must be smart with
continuously grown upwards over the years, your words and direct them
with her recently landing in the prominent role as in the right way,” she added, stable and have
Marketing Executive for Legal Circle in Dubai. emphasizing the importance of
being completely and elegantly
Despite having to return to her homeland of understood by your viewership. faith”
Palestine for seven years, she diligently honed all
her skills, day and night, never letting her dream Reflecting on her time in
of an illustrious, international career escape her. university, Ms Hassouneh - Sara Hassouneh
expressed the extent to
“You need to be stable and have which she missed the
faith,” Ms Hassouneh told ADU Voice professors who shaped
her into the person she is now.
Social media is a powerful yet complex tool that Ms
Hassouneh harnesses everyday in her marketing role. In particular, she acknowledged Dr. Viola, a
well-respected Assistant Professor of Mass
She likens it to a “game” or “a puzzle” that Communication, who taught her the caption
one must solve as they become attuned to writing and journalistic techniques she now
online platforms’ constantly evolving trends. uses everyday for her work on social media.

Essentially, the cycle of social media trends dies Professor of Mass Communication, who taught her
out fast, and as a marketer, she has to be agile the caption writing and journalistic techniques she
and constantly aware of what is in and what isn’t now uses everyday for her work on social media.