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Potato Growers’ Adoption of Remote Sensing: A UTAUT2 Potato Production Efficiency: A Data Envelopment Analysis
Framework Analysis Approach

Author(s): Author(s):

Abad, A. (Symbiosis Institute of Business Management, Nagpur), Rede, G. D. (Symbiosis Institute of Business Management, Rede, G. D. (Symbiosis Institute of Business Management, Nagpur), Magar, V. G. (Vasantrao Naik Marathwada Krishi
Nagpur), Magar, V. G. (Vasantrao Naik Marathwada Krishi Vidyapeeth), Shamsi, M. S. (University of Tabuk), Maaz, M. A. M. Vidyapeeth), Rede, B. H. (Dr. Sharadchandra Pawar College of Agriculture), Sharma, K. (Abhilashi University), Sathish
(VIT-AP University), Sathish Kumar, M. (Abu Dhabi University) Kumar, M. (Abu Dhabi University)

Index Terms: - Index Terms: -

Abstract: Abstract:

Remote sensing has enabled more comprehensive monitoring of agricultural resources through satellite and drone A data envelopment analysis (DEA) was used to determine the technical efficiency of potato producers in Himachal
data, allowing for precision agriculture with reduced resource wastage and increased sustainability. Despite such obvious Pradesh, India. The farmers who cultivate the major varieties Kufri Himalini and Kufri Jyothi displayed apparent
advantages, Indian potato growers are not fully embracing remote sensing technologies. A significant gap exists in differences in performance, with an average technical score of 70.8% and 80.3%, respectively. Many farmers operate
the research investigating the reasons for acceptance and adoption of remote sensing, especially by potato growers. below the efficiency frontier, highlighting considerable scope for increasing yields without the use of additional inputs.
This paper aims to fill this gap by examining the acceptance and adoption of remote sensing technologies among Through the application of k-means clustering and slack variable analysis, this study determines whether excess inputs
Indian potato growers. In this study, the exploration of factors that may drive technology adoption has been conducted can be conserved, such as fertilizers, labours, and pesticides. In potato production, optimal input usage can enhance
using structural equation modelling within the UTAUT2 framework. It considered 357 potato growers’ respondents productivity and ensure environmental sustainability. This study provides evidence-based recommendations to help
on a PAN-India basis. The findings indicate that the interaction of the components about hedonic motivation, price policymakers and extension agencies strengthen the efficiency and sustainability of smallholder agriculture in the
value, facilitating conditions, performance expectancy, and effort expectancy shaped potato growers’ intentions to use country.
remote sensing. The supportive infrastructure and training will be sufficient to ensure that adoption is effective and
use is successful. This research will help advance remote sensing, which enhances intrinsic motivation, to the extent Read the paper
that remote sensing is applied as part of the farming culture of potato growers. It is most probable that with increased
adoption, cumulative effects will occur, leading to significant changes in the sector, addressing mainstream issues in
India, such as enhancing productivity, resource productivity, and economic empowerment, thereby developing resilience
to the problems of climate change and population growth.

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Abu Dhabi University | Research and Innovation Pulse Newsletter 31