Page 172 - Undergraduate Catalog 2024-25

172

BACHELOR OF

BUSINESS ADMINISTRATION

IN DIGITAL MARKETING COMMUNICATIONS -

Study Plan - Abu Dhabi

First Year (Freshman)
Code Title Credit Prerequisite(s)
ARL101 (A) Communication Skills in Arabic I 3 No Prerequisite
Introduction to Information and Digital
ITD 100 3 No Prerequisite
Technology
Fall IELTS average score of 6 or EMSAT average score
ENG 200 English II 3 of 1400 or passing grade in ENG102 +USS001(Co-
(Semester 1) req if placed in ENG200)
MTG100 with minimum C grade or Placement in
MTB 101 Mathematics for Business 3
MTB101 as per the MPT
STT 100 General Statistics 3 No Prerequisite
Total Credit Hours 15
IELTS average score of 6 or EMSAT average score
BUS 102 Introduction to Business 3
of 1400 or passing grade in ENG102
FWS 205 UAE and GCC Society 3 ENG102+USS001 or co-req USS001 if in ENG200
Spring
(Semester 2) FWS 212 Artificial Intelligence for Business 3 STT100 + ITD 100
ISL 100 (A) Islamic Culture 3 No Prerequisite
Fundamentals of Emotional
FWS 211 3 ENG102+USS001 or co-req USS001 if in ENG200
Intelligence
Total Credit Hours 15

Abu Dhabi University | Undergraduate Catalog 2024 - 2025