Page 168 - Undergraduate Catalog 2024-25

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BACHELOR OF

BUSINESS ADMINISTRATION

IN DIGITAL MARKETING COMMUNICATIONS

Introduction Learning Outcomes
Digital Marketing Communications is an interdisciplinary BBA in Digital Marketing graduates should be able to:
program that combines technology, social media, 1. Analyze consumer markets and buyer behavior to
marketing, advertising, and communication to prepare create customer satisfaction for building market
graduates to work in all sectors and industries. The Digital oriented strategy.
Marketing Communication major prepares graduates to
start their own business in social media marketing and 2. Conduct marketing research, analyze research results
also provides them with the skills to work as part of a and recommend marketing strategies on the basis of
team in large organizations. Digital media and the online the research results.
environment have fundamentally altered the operations of 3. Design and implement the digital marketing and
businesses around the globe over the last decade. Digital communication strategies.
marketing is now integral to all aspects of the marketing
and business growth. The traditional advertising and 4. Develop sustainable marketing activities that are
promotion models are being rapidly replaced by online socially and environmentally responsible to meet both
communications modes through, mobile, website, social the immediate and future needs of customers and
media channels and other evolving on line channels. Such the company.
changes increase the need for highly qualified graduates
with relevant knowledge and skills in the field of digital
marketing communication.

Abu Dhabi University | Undergraduate Catalog 2024 - 2025