Page 132 - Undergraduate Catalog 2023-24

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5. Foster Professional Development and Life-Long outcomes are consistent with the requirements of the
Learning UAE Qualifications Framework for the level of the degree. BACHELOR OF
In addition to this, the syllabus outlines all the important
a. Recruit and retain qualified and competent staff procedures and materials that are used to achieve these
b. Enable lifelong accessible learning opportunities learning outcomes. It serves as a base for coordinating BUSINESS ADMINISTRATION
the teaching process, especially in multi-section and
c. Develop a supportive, collaborative and multi-instructor courses.
communicative environment

Program Goals

1. Students will be effective communicators adept at
using information technology.
2. Students will be principled graduates who are effective
in a multicultural and professional environment.
3. Students will be skilled in the use of appropriate
quantitative analysis techniques in problem-solving
and decision-making.
4. Students will be able to apply concepts and methods
from a common body of business knowledge to
develop business solutions.
Program Learning Outcomes
BBA graduates should be able to:
1. Communicate organizational topics effectively in
written and/or verbal form.
2. Elaborate key aspects of organizational sustainability
in business environment.
3. Apply analytical and critical thinking to specialized The BBA program in General Business is designed to provide its students with unique opportunities for personal and
business problems. professional growth by improving their skills of learning, analysis, and critical thinking skills. The program provides a
4. Employ information technology in solving business breadth of essential business knowledge to help students to understand the business world around them. It is devoted to
problems. achieving excellence in the development, dissemination, and application of general business knowledge for the effective
management of local and international private, public, and non-profit organizations.
5. Explore how organizations are influenced by the Curriculum
international environment.
6. Apply the principles of teamwork and collaboration. Total Credit Hours: 120
7. Articulate theoretical knowledge of the functional
and/or cross-functional areas of business. General Education Requirements 39 credit hours
All program learning outcomes (PLOs) are designed to College Requirements 45 credit hours
ensure that they meet the appropriate level of rigor for the
specific degree as per international criteria, and the PLOs Concentration Requirements 12 credit hours
are aligned with, and mapped to, the UAE Qualifications Concentration Electives 15 credit hours
Framework (level 7 for a Bachelor degree).
ADU has established procedures by which all its Open Electives 9 credit hours
courses must comply with a standard master syllabus.
The master syllabus describes the course learning
outcomes, links the course learning outcomes to the
program learning outcomes, and demonstrates that the

Abu Dhabi University | Undergraduate Catalog 2023 - 2024 Abu Dhabi University | Undergraduate Catalog 2023 - 2024