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HRM 428 - International Human context. Leadership is compared to workplace stress and its relationship Bachelor MKT 399-I - Internship in
Resource Management Major Electives management and the theories of to mental health. The strategies Marketing
for handling counterproductive
Credit hours: 3 leadership are considered as workplace behaviors, such as conflict, of Business Credit hours: 3
Prerequisites HRM 313 an evolutionary process from trait workplace bullying, and workplace Prerequisites: Consent of
Department
The goal of this course is to give MGT 321 - Change Management theory to contingency approaches. violence, will be examined, along Administration in
Leadership is examined as both
students an overview of how Credit hours: 3 a relationship process and as an with practical approaches and Digital Marketing This course focuses on getting the
international firms develop and Prerequisites: MGT 255 opportunity to shape an organization tools for dealing with these issues. student practically involved in the
The discussion of motivational
manage their human resources. This course provides students with that is capable of dealing with theories and their applications in the Communications day-to-day business events in a
It focuses on the complexities, a conceptual understanding of the growing public interest in relevant, modern and automated
constraints, and options that a framework for change using a sustainability. workplace will highlight techniques organization. Students will follow
international businesses confront, series of contemporary Case Studies for boosting staff involvement in Major a well-planned course of action
as well as the techniques they and Readings. The basis of such a The course also offers students a safety-conscious environment. Requirements during the period of training. The
employ to create and manage framework is related to the three a potential for self-assessment In addition, students will gain an plan will be devised jointly by the
their international workforce in primary forces for change namely and leadership development. The understanding of the legislative site supervisor and the college
culturally and geographically varied technology, customers and the forces essence of leadership development requirements for safety, health, and MKT 301 - Consumer Behavior supervisor. The course will be a
situations. It also focuses on expats of globalization. The course considers is self-awareness and a number of well-being in the context of the UAE. Credit hours: 3 breakthrough in exposing the
management, with a focus on a need to articulate a vision in order opportunities are made available HRM 461 - Negotiation and Prerequisites: MKT 200 students to the professional work
foreign employees recruiting, expats to respond to the opportunities to review values, competencies culture and conduct of business
preparation, re-entry training and and constraints that are associated and skills that will contribute to the Managing Conflict This course will explore the nature complexities.
development, as well as a critical with change in contemporary leadership development process. Credit hours: 3 of consumer behavior that helps in MKT 399-P - Project in
review of overseas deployment organizations. The course accepts Prerequisites: MGT 255 comprehending different factors Marketing
effectiveness. Last but not least, that change is a business benefit MGT 411 - Project Management influencing consumer decisions
recent IHRM trends will be discussed. and focuses upon sustainable Credit hours: 3 This course introduces students making, and marketing strategy. Credit hours: 3
to conflict analysis and resolution.
Prerequisites: Consent of
HRM 429 - Strategic Human goals that imply a “borrow to use Co-requisite: BUS 306 It teaches them how to accurately Attention will be given to studying Department
and analyzing external influences
Resource Management to return cycle” rather than a “take This course is an examination describe conflict, how to assist (culture, subculture, cross-cultural This course is designed to give
Credit hours: 3 and make waste system.” Students of the knowledge sets, skills, parties in resolving it, how to variations in consumer behavior,
are provided with a diverse range of tools and techniques of project negotiate, and how to conduct students an opportunity to
Prerequisites: HRM 313 tools and techniques to implement a management, with an emphasis mediation. The emphasis is on group influence, families and learn about current issues and
change strategy including an ability on how project management helping students in understanding households, and social class), internal developments in the field of
This course is designed in the way to help people cope with change influences (perception, learning, Marketing that are not ordinarily
that students can understand the successfully. The role of a change contributes to the strategic goals and improving the conflict resolution memory, product positioning, dealt with elsewhere in the BBA
and negotiation skills required
strategic role of Human Resource agent is considered in terms of of the organization.The course motivation, personality, emotions, curriculum. Topics offered will
Management in creating a long- the competences and capabilities focuses on four of the knowledge in their professional careers. The attitudes, and self-concept and depend on special faculty expertise
term competitive advantage that required to manage the change areas of project management (Scope course materials cover key subjects lifestyle), consumer decision process in particular areas within the major.
for effective conflict analysis and
is critical to the organization’s process. The course addresses management, time management, and other marketing stimuli affects While the topics covered can vary
success. The course looks at how change as a continuous process cost management, risk management management, such as the impact of consumer purchasing behavior. each semester the course is offered,
culture on conflict resolution, conflict
line managers use and develop with the associated uncertainties, and marketing feasibility). Tools for a student is not supposed to have
efficient and effective HR practices ambiguities and challenges that such resources estimation and scheduling styles and conflict resolution tactics, MKT 305 - Marketing Research more than one Special Topics in
to help their departments and the a situation presents. Relying on case will be applied in this course. such as collaboration, mediation, and Credit hours: 3 Marketing course listed in his/her
negotiation.
company achieve its strategic goals. study material and selected readings MS Project software will be used Prerequisites: MKT 200 + BUS 204 transcript.
You’ll learn about the process of the course provides students with a extensively during this course to Marketing research serves as a
developing and implementing human comprehensive picture of how and apply project management skills and central basis for marketing strategy In this particular offering, the course
resources management strategies, why organizations change. concepts acquired. and firm profitability by providing will focus on developing the skills
what constitutes a high-performance HRM 462 - Managing Safety, information relevant to marketing required to successfully complete the
organizational culture, the MGT 422 - Management and Health and Well-being decision making. It is critical for requirements for google certification.
importance of talent management Leadership Development marketing managers to understand These certifications are important for
in high-performance organizations, Credit hours:3 Credit hours: 3 the nature of marketing research and the practical application of marketing
how performance management Prerequisites: MGT 255 Prerequisites: HRM 313 to be able to specify what information theory and also increase graduate
contributes to an organization’s This course focuses on equipping to seek, how to get it, and how to use employment opportunities.
strategic business goals, the value This course provides the student with students with the theoretical and it in making marketing decisions. This
of diversity in a high-performance a detailed overview of contemporary knowledge required to effectively course will aim, therefore, to provide
organization, and the key drivers of leadership theory and practice address this rapidly evolving area of an overview of marketing research in
employee engagement. and considers the nature of health, safety, and wellbeing. This terms of needs, definition, process,
leadership in today’s organizational course will examine theories on analysis and reporting.

Abu Dhabi University | Undergraduate Catalog 2026 - 2027 Abu Dhabi University | Undergraduate Catalog 2026 - 2027