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form, space, visual organization, color examines Utopian movements, its significance in various media. COM212 – Intercultural case studies and assignments for COM441 – Media Law and Ethics
theory, typography, imagery, layout, the challenges of Postmodernism, Students will learn the fundamentals Communication practical application.
and production. The course also and the impact of globalization of production planning, including Credit Hours: 3
includes case studies, exercises, and a on contemporary art. By the end the use of voice, music, and Credit Hours: 3 COM311 – Media Theory Prerequisite: No Prerequisite
final project presentation, equipping of the course, students will have a sound effects. The course covers
students with the skills needed for a comprehensive understanding of art microphone types, pickup patterns, Prerequisite: No Prerequisite Credit Hours: 3 This course equips students
and miking techniques, as well as the with an understanding of media
successful graphic design career. history and its ongoing evolution. This course provides students Prerequisite: COM211
role of mixers, recorders, and studio with an understanding of culture, law and ethics, focusing on the
COM104 – Video Editing COM112 – Introduction to Mass accessories. Students will explore cultural identities, and their impact This course provides an introduction distinction between legal and ethical
considerations. Students will explore
to media theory, exploring its
studio environments, digital audio
on communication practices. It
Credit Hours: 3 Communication production, and the use of audio emphasizes the interaction between significance and necessity. Students UAE media regulations, U.S. legal
consoles. The course also includes culture, communication, and will first discover various theories of foundations, and international media
Prerequisite: No Prerequisite Credit Hours: 3 signal processing, podcasting, language, exploring intercultural media language, including semiology, laws, gaining diverse insights into
This course introduces students to Prerequisite: No Prerequisite and digital audio recording, with competence as well as critical semiotics, structuralism, narratology, media freedom and responsibilities
and genre theory. The course also
in a globalized world. The course
the technical and artistic aspects This course offers an in-depth a focus on technical concerns and intercultural communication in
of video editing, beginning with an exploration of mass communication distribution methods. By course the postcolonial age. Students examines media representation, explores ethical theories and
understanding of video formats, and its cultural and societal impacts. end, students will gain skills in will examine customs, beliefs, and covering concepts such as decision-making models, examining
censorship, defamation, privacy
postcolonial theory, feminist theory,
resolution, aspect ratios, and frame Students will examine the concept location sound recording and sound values of various cultures, analyzing
rates. Students will explore industry and nature of mediated messages, production for visual media, from intercultural perspectives on film, and the relationship between media rights, and content regulations.
It addresses legal and ethical
and identity. Additionally, students
standard video editing software study the history and evolution of inception to delivery. media, and digital communication.
and learn basic editing techniques media forms like books, newspapers, The course also covers different will explore theories related to media challenges in digital and social media,
like cutting, trimming, and applying magazines, film, radio, television, COM211 – Introduction to theories and approaches from industry and audiences, including corporate speech, and intellectual
ownership effects, cultivation theory,
property, preparing students to
transitions. The course covers video games, and the Internet, and contrastive, linguistic, anthropological,
audio editing, including mixing and assess the effects of digitalization Research Methodologies sociological, and psychological and reception theory. The course navigate media regulations and
cultural sensibilities in a dynamic
concludes with an exploration of new
treatment, and also addresses text on these media. The curriculum Credit Hours: 3 perspectives. Moreover, students will
and graphics creation. Students will includes a comparison of physical directions in media theory, equipping global landscape.
also be introduced to color grading and digital formats, analysis of their Prerequisite: ENG200 learn how to leverage storytelling to students with a comprehensive
and correction, using tools like the cultural and educational roles, aa This course provides an introduction raise intercultural awareness. By the understanding of the field.
Lumetri workspace. Historical and well as an exploration of some of to research methodology, exploring
artistic perspectives are provided the applications of mass media such the fundamental question of what end, students will acquire skills to COM342 – Public Speaking COM440 – Internship
through case studies of significant as advertising. It also covers mass research is and why it is essential to effectively navigate and communicate
films, tracing the evolution of video communication theories, effects, learn. Students will be introduced Credit Hours: 3 Credit Hours: 3
editing from pioneers like Lumiere ethical and regulatory issues, global to various research paradigms, in diverse cultural contexts. Prerequisite: Completion of 90 credits
and Griffith to the Soviet Montage media systems, and the impact of including the Social Scientific, Prerequisite: ENG200
era. COM341 – Social Media The internship course is specifically
globalization on media content Interpretive, and Critical Paradigms, This course equips students with designed to provide students an
and distribution. The course also to understand different perspectives Management essential communication skills for
COM111 – History of Modern investigates media convergence, in research. The course covers the speaking in public, including mindful opportunity to understand industry
and Contemporary Art focusing on digital technology’s basics of research design, focusing Credit Hours: 3 listening and audience analysis, practices and corporate culture
before they graduate. Students will
influence on traditional platforms on data collection, interpretation, Prerequisite: No Prerequisite topic selection, and purpose setting.
Credit Hours: 3 and the challenges and opportunities hypothesis formulation, and research Students will learn to conduct gather experience and will have the
option of impressing upon their
Prerequisite: No Prerequisite for media professionals. By course questions. Students will learn This course explores social media research and integrate evidence into future employers. Students will be
and its applications, covering Web
completion, students will have a about various research methods, speeches, structure speeches with
This course introduces key concepts comprehensive understanding of including ethnography, interviews, 2.0, user-generated content, and clear outlines, and craft impactful assigned practical work and projects
in art history, covering significant the mass communication landscape, focus groups, and both qualitative foundational concepts of social introductions and conclusions. in film, advertising, journalism,
movements from the Renaissance the ability to critically analyze media and quantitative approaches. The media management. It examines The course covers the use of visual multimedia, broadcasting, and public
to contemporary times. Students messages, and the skills to anticipate course also covers mixed methods social media tools like communities, aids, effective delivery methods, relations. They will work with their
will gain an understanding of the and discourse analysis, equipping microblogging, and gaming, and and managing speech anxiety. faculty mentor/internship coordinator
evolution of art, including realism, future industry trends. students with the skills to conduct teaches students strategy crafting Students will explore informative to plan for placement, timeline,
modernity, Impressionism, and the surveys and statistical analyses. By and web analytics for campaign and persuasive speaking techniques, activities, and procedures.
European Avant-Garde. The course COM201 – Audio Production the end of the course, students will performance and ROI assessment. engage in group and special occasion
explores the influence of African art, Credit Hours: 3 have acquired a solid foundation in Topics also include online advertising, speaking, and develop professional
European Modern Art movements like research methodology, enabling them viral marketing, social CRM, SEO, speaking and storytelling skills
Fauvism, Cubism, and Expressionism, Prerequisite: No Prerequisite to design and conduct their own sentiment analysis, social network through in-class presentations.
as well as Futurism, Dada, Surrealism, This course provides students with data, crowdfunding, and legal/ethical
and political protest art. It also a deep understanding of sound and research projects effectively. issues. The course concludes with
Abu Dhabi University | Undergraduate Catalog 2026 - 2027 Abu Dhabi University | Undergraduate Catalog 2026 - 2027