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community partners All program learning outcomes (PLOs) are designed to
ensure that they meet the appropriate level of rigor for the
c. Maintain a diverse cohort of students with specific degree as per international criteria, and the PLOs
international partnerships are aligned with, and mapped to, the UAE Qualifications
5. Foster Professional Development and Life-Long Framework (level 7 for a Bachelor degree).
Learning ADU has established procedures by which all its courses
a. Recruit and retain qualified and competent staff must comply with a standard syllabus. The syllabus
describes the course learning outcomes, links the course
b. Enable lifelong accessible learning opportunities learning outcomes to the program learning outcomes,
c. Develop a supportive, collaborative and and demonstrates that the outcomes are consistent with
communicative environment the requirements of the UAE Qualifications Framework
for the level of the degree. In addition to this, the syllabus
outlines all the important procedures and materials that
Program Goals are used to achieve these learning outcomes. It serves as
a base for coordinating the teaching process, especially in
1. Students will be effective communicators adept at multi-section and multi-instructor courses.
using information technology.
COLLEGE OF 2. Students will be principled graduates who are effective
in a multicultural and professional environment.
BUSINESS 3. Students will be skilled in the use of appropriate
quantitative analysis techniques in problem-solving
and decision-making.
4. Students will be able to apply concepts and methods
from a common body of business knowledge to
develop business solutions.
College Vision d. Ensure rigor and relevance in program design
and delivery
To be recognized as the UAE’s leading industry-engaged Program Learning Outcomes
and globally connected business school, shaping 2. Enhance Student Enrollment, Progression, and
entrepreneurial and digitally fluent professionals who drive Success
transformation across organizations and society. a. Maintain strong faculty-student relationship BBA graduates should be able to:
1. Communicate organizational topics effectively in
b. Monitor student retention and progression
College Mission written and verbal form.
The College of Business prepares globally minded and c. Implement a comprehensive student enrollment 2. Elaborate key aspects of organizational sustainability
industry-ready graduates through innovative, and retention plan in business environments.
experiential, and entrepreneurial learning, impactful 3. Conduct High Impact Applied Scholarly Research in
research, and strong partnerships that advance Business Sustainability 3. Apply analytical and critical thinking to specialized
responsible business transformation, societal impact, business problems.
and lifelong learning. a. Conduct and disseminate high impact applied 4. Employ information technology in solving business
To achieve its mission, the College is committed to research problems.
continuous
improvement processes to attain the following goals: b. Lead business sustainability research in the region 5. Explore how organizations are influenced by the
1. Review and Revise Program Portfolio for Relevance c. Lead the development of significant collaborative international environment.
and Excel in Program Design and Delivery research programs 6. Apply the principles of teamwork and collaboration.
a. Review and revise current programs 4. Enhance Academic, Corporate, and Alumni 7. Articulate theoretical knowledge of the functional
b. Establish a pipeline of new programs based on Engagement Nationally and Internationally and/or cross-functional areas of business.
market analyses a. Deepen involvement with CoB Alumni to extend
c. Maintain a comprehensive assurance of learning business network
process b. Expand relationships with institutional and

Abu Dhabi University | Undergraduate Catalog 2026 - 2027 Abu Dhabi University | Undergraduate Catalog 2026 - 2027