Page 380 - Undergraduate Catalog 2024-25

380

Digital Marketing Communications Minor for Non-Digital Marketing Communications Major
Course Code Course Title Prerequisite(s) Credit Hours
Total of six (6) courses to be taken
Required Courses
MKT 200 Principles of Marketing ENG 200 3
MKT 308 Social Media Marketing MKT 200 + MIS 200 3
MKT 408 Applied Digital Marketing MKT 308 3
Choose three (3) courses from the below list
MKT 301 Consumer Behavior MKT 200 + FWS 305 (Co-req) 3
MKT 303 Retail Marketing MKT 200 3
MKT 304 Marketing Communication MKT 301 3
MKT 305 Marketing Research MKT 200 + BUS 204 3
MKT 307 Services Marketing MKT 200 3
MKT 401 International Marketing MKT 200 + ECO 202 3
MKT 409 Digital Marketing Analytics MKT 308 3
ITE 414 Introduction to E-Commerce Junior level 3
ITE 415 Advanced E-Commerce Application Design ITE 414 3

Abu Dhabi University | Undergraduate Catalog 2024 - 2025